No, it's not Shuhei Yoshida, but this Bloodborne video's still worth a watch if you like to see successful businessmen endure total despair.

Shiro Kawauchi, who's head of Sony Computer Entertainment Korea, was filmed while playing the PlayStation 4 exclusive, and as you'd imagine, he finds the whole ordeal quite difficult. To be fair, though, he does pretty decently before he's smacked around the head several times with a large club halfway into the recording, but unfortunately, it all goes downhill from there.

Have you ever fallen into what can only be described as a spiral of death in Bloodborne? Did you react in the same way as Mr. Kawauchi? Gently put the controller down and walk away in the comments section below.

[via youtu.be, kotaku.com]