Sony's temporarily dropped the price of the PlayStation 4 in the UK, as it continues to battle hard against the Xbox One. Those of you that keep a close eye on the British games industry will know that Microsoft recently dropped the price of its machine to £299.99 as part of a "retail-led promotion", and now the Japanese giant's followed its lead – until 28th April at least.
Massive high street and online stores such as GAME, Tesco, Amazon, Argos, and Very are all on board, with some cutting as low as £289.00. Considering that the console's supposed to sell for £349.99 officially, that's a pretty decent deal – even if it has been lower at some outlets before. And with the likes of Bloodborne already out, there's never been a better time to buy.