There's no doubt that the Super Bowl is the biggest sporting event in American television, with millions expected to tune in to the game between the New England Patriots and the Seattle Seahawks tomorrow. This makes it ripe for commercial opportunities, as companies stump up extortionate sums to have their products positioned during prime time.
And it looks as though Sony may have invested the cash to get PlayStation 4 exclusive The Order: 1886 some airtime prior to the big game. "Sir Galahad and The Knights will debut a new TV trailer in the build up to kick-off," said marketing man Guy Longworth on the PlayStation Blog. "As one of the PS4's biggest new exclusives, it's the perfect time for [it] to be at the forefront."
Of course, we've been here before. The platform holder famously made a massive deal out of its God of War: Ascension advertisement, which was supposed to debut during the Super Bowl a couple of years ago, but only ever appeared online. We reckon that this will probably be a similar case – but with its next-gen system flying, maybe the Japanese giant has decided to splurge.