Call of Duty: Advanced Warfare is arguably the best entry in the series since the original Black Ops, but not even a string of glowing reviews have managed to prevent the property from declining for the third year in a row. While the series is still a best-seller, its numbers seemingly peaked with Call of Duty: Modern Warfare 3 – and now its latest outing has been struck by another 27 per cent year-over-year decline in the United States.
That figure comes courtesy of Piper Jaffray analyst Michael Olson, who was responding to NPD data earlier in the week. In fact, according to Games Industry.biz, while it managed to top the charts, Advanced Warfare attracted less than half of the first month sales of Modern Warfare 3. This could be due to the release of other big titles such as Far Cry 4 and Assassin’s Creed Unity – but may also reflect some franchise fatigue.
Activision’s said that its latest first-person shooter was the highest selling digital launch in console history, which obfuscates its performance a little, as analysts don't have access to that data. Nevertheless, the outspoken Olson does not believe that a strong online performance is enough to stem the decline. “We believe that this data suggests potential for Q4 revenue upside is now very low,” mentioned the money man.
We’re sure that at least three of you will understand that comment, right?
[source gamesindustry.biz, via joystiq.com]
Comments 20
Ah, so the potential that they are going to take in even more money than last year is low
@hamispink Smart arse. ;P
Inevitable
I went off COD a few years back but recently got into AW and I actually found myself really enjoying it again. This version was different enough to peak my interest. I like the fact that the hardcore COD fans don't like it. The EXO suit makes a a refreshing change to the once stale MP.
Activision know about, and are in full control of the decline. They are milking it until it dies. Then the next big thing will come along and they will rinse and repeat. That's how you make the most money.
hey series fatigue is what activision do best
Somehow (and I may be wrong), I think this series is on its way out. I think people are starting to move on to different games. Nothing can be popular forever. Of course, I think Ghosts had a big hand in the decline as well. In any case, Call of Duty had its decade and some odd years of popularity, and I imagine other franchises are beginning to supplant it.
Its okay, its just the same though, better visuals and jetpacks don't make a game. Destiny has been dumped, just hoping ubi don't f up the division. Maybe, just maybe, star wars battlefield won't be a disaster.
@ReigningSemtex
Exactly. It wouldn't be Activi$ion without them whoring a franchise until it's dead & buried. COD will be no different.
This sucks to hear. This is easily my favorite COD. I really felt like the refreshed the brand with this game.
Why are we ignoring the elephant in the room? Namely that this is early days in a new generation with only a comparatively small number of possible buyers. Why compare it to COD sales in the prime of last gen with ten times as many potential buyers? I know the game came out on last gen systems too, but overall sales on those systems for everything are in freefall.
Hi i am just asking everyone so hate the new call of duty Advanced Warfare. Way do you all hate and complain about the game how that have changed from modern warfare 3. I have played all of call of duty series and I must say I disagree with you all. I have played new call of duty game a long time now even running true veteran mode. At the start ofcorse it's much new things about that game but I love everything about the game we live in 2014 evrything in life is following the future. The same Whit advanced warfare. From the start it's was very confused with the game but now that I know everything about the game. I must say that is the best call of duty game ever made. The team behind the game is following the future and start thinking that must change the game for evry game in call of duty series are almost like the first one. Yes that is a hole new way to play, if you say that you hate the game I don't think you are good enough to play that's why you hate it. I are always among topp 3 in game I am maby not fames in game but wow how many of you people so saying in game that you all hate me that is because I am better than most of players. Mw3 was a great game I did get 100% before christmas. Ghost should never be made. That one was totally bad game that was a mistake. Black ops is ok but it's a different way to play way to hard core. I hate both black ops. New game should have mission like Mw3 only that I missed. We all know things change Whit time and the team found out that must change the game on anyway because game before have just copy from game to game not much has changed in series. I love that team is thinking like me must follow the future like it will become in real war. The game become more reality in future. People don't be old school tray be more open to the game I promise if you give that game a good chance to love it I am sure that will not miss they old one's Longer. I tell this if you hate the game you are not good enough players. You all think that I am thinking high about myself but I can play better than mostly in game. Stop complaining about the game stop playing the game then live us so love the game enjoy it. Only I hear when I play is how you all hate the change in game. If players don't stop complaining about the game that will end up with the team don't bother to make new one in future. Be happy for what we have. If they did make a new ghost it had destroy the team and call of duty series will stop. It's that you all want? The new game I have tested out evrything in I must say that this time has team did a very good attractive change in game. I hate people so just are craying and complain all the time. Kip you mouth closed when you are playing are find a different game to play let's us so enjoy the game play with people so are agree with me. Evrything in world change Whit time you all don't like things change in game because you are bad player! Be happy for what we have don't destroy the series Whit only complain all the time. I whiss to play for many years too but you all talking badly all the time the team will stop making new one that I know for sure. How sadly do you think the team are Whit all haters about the game. They tray make the best game for evryone but spredning hate about the game will end up with game over for the team no longer call of duty. Instead just say that is a terrible game are this year. Tray play enough I am sure all haters is going to change mind. For me this is the best call of duty ever been made!!! I feel sadly for that team so make this game so getting so much hated. Don't listen to haters kip on making the best game series in the world think outside the box for a change like the rest of the world;) thank you for advance warfare I love it and kip on following the future!! Thanks for a great game best regards BADassSURFER players remember my name I will show you how you should play the game bye for now
@BADassSURFER How old are you, 10? Nobody said anything about hating the game, just giving reasons why the sales have dramatically dropped.
@Worlock_ed mabye not here but evryware players talking how much thei hate the game. and i am almost sure that i am much older then you are! you must talking bad of me just becors you are one of they so must be roude whit me. you must thinking all you life how big and strog much better then evryone! i am 30 years old !! you have a little head so dont can hold yor mouth closed. i think at youger age you was a problem maker look down on small one. are you proud of your self how you are a bad person did i talk to you no i did not but you cant help for it you are just sad person so craying for help inside. get help be normal in head. like you youger one get his lif destry becors of you must say stupid things for you are not worth nothing! big baby you are. i feel dorry for you so must live whit your self. time to you get adult little man lol
Nope, I'm still older and I don't need to make a predetermined image of what sort of person you are. If you really are 30 (which reading your comments I seriously doubt it) I'd get help as you seem to have some major issues.
@BADassSURFER if English isn't your first language and you're not a Troll, please don't reproduce.
it's franchise fatigue, the same thing year on year with little to no evolution part of the problam having a yearly release I guess
what they need to do is give it a small break like a year or 2, take their time and come back with something inovative not just "same game as last year over the top story with explosions, guns and sterotypical gungo soldiers but with JETPACKS & Kevin Spacey"
Think destiny killed it by adding RPG elements where cod stayed the same. I think the division may finish it
Why does everyone not really like Ghosts? What happened in that game? I got it for WiiU last week really cheap but haven't tried it yet.
I'm not a COD fan at all really but would like to know. Same with Destiny, are people just getting more difficult to please in the shooter genre?
I hope cod really does die.
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