When he's not taking buckets of icy water to the head, Kazuo Hirai is fulfilling the presumably important role of Sony CEO. In a recent interview, the gaffer spoke about the PlayStation 4's remarkable success. What's more, the big-wig stated that the company learned a lot from the PlayStation 3, and that it has carried these lessons over onto the new platform. In particular, he noted the firm's desire to make the box truly social.
Despite this mostly cheery message, Hirai was quick to reiterate that the Japanese giant is intently focused on pushing the console in its home country, noting 44 pieces of software launching there by the end of the year. If the slightly lacklustre chart performance of the system in that region is anything to go by, we reckon that this is a sound strategy.
What do you make of Kazuo Hirai's comments? Do you think that a renewed focus on the Japanese market and a continued push of the PS4 as a social system are the way to go? Let us know in the comments section below.
[source dualshockers.com]
Comments 8
He's probably just PO'd about losing out to X1 last week (and likely last week only) and Wii U the past few months. PS4 still gets all the exclusives in Japan though while Wii U gets squat. So it just doesn't matter how PS4 sells in Japan, it still gets all the pretty games.
https://www.youtube.com/watch?v=e9mf3Bypyk8
Iwata gives this speech every morning in Nintendo HQ about the Wii U.
Yes and they need to introduce formally that plan they had to set up a localisation team within their studios. We need many, many more Japanese games localised because, to me, they're still the greatest, most creative minds in the industry and are a big reason i stick with Sony.
@LordBagardo Hahaha, thank you! Tbh, the thing I miss the most about Kaz Hirai being SCE boss is how easy it was to make puns out of his name!
@rjejr Boehoe Poor Wii U
@k_andersen You need to be promoted "tagline comedic expert."
Says the parody Twitter account that has to do something with Mojang and Microsoft, lol.
I think its a great strategy... They just need to bring those Eastern games to the West... We need them!
In particular, he noted the firm's desire to make the box truly social.
It's social enough, geesh. the lack of focus on gaming is why I avoided the xbone at the first place. don't go that way sony.
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