While a splurge of new PlayStation Vita titles were announced at the pre-Tokyo Game Show conference, it's clear Sony has at least one of its eyes set on luring the female demographic to make the upgrade from the now defunct PSP. To help with this feat, it's announced the upcoming release of a special light pink and white Vita — a unique colour scheme that'll supposedly make it easier to colour co-ordinate with your accessories. While many are laughing this off as a move that's destined to fail tremendously, the reality could be quite the opposite.
The reveal of the console alone may not be enough to woo the crowd, but a handful of new titles might just do the trick. While the otome genre — or male dating games — may only have Hakuoki and Sweet Fuse in the West, they are a mere drip in the pool of titles that are released in Japan every month. Things ramp up this Christmas, too, with the HD remake of Bakamatsu Rock, an edo-period rhythm game where rebels fight against the Shinsengumi in an epic battle of the bands. Newly announced titles are set to join in as well, with a re-release of classic romance-'em-up Neo Romance to celebrate its 20th anniversary, along with the latest in the smash hit Uta no Prince Sama franchise, which is about a girl who composes music for a boyband. As a genre that tends to lag behind on older consoles for as long as possible, this appears to be a clear message from the Japanese giant.
Sony has gone all in trying to appeal to the female market, but do you think it will work? Leave your reaction in the comments section below.
Comments 12
Reminds me of those dual-shade marshmellows you can buy.
I don't think well ever see a special edition vita or any other colour than black here in the west
I actually like how it is white on the front. It would look too harsh if it was all pink.
Ha, that looks nice.
Now if the back could incorporate football team logos and colours that would appeal to footie fans. Of note.. why isn't there a football vita pack which includes fifa, football manager and a new Sony /indie app for fantasy football league?!!
My eldest daughter would freak if she saw that!
Looks nice. A little surprised that Sony is doing this at all, since it looked like they were intent on abandoning the Vita before this event.
@bbq_boy - The only thing that should be on that back is a picture of Hello Kittys head.
I bought my wife a pink 3DS Nintendogs bundle for Christmas the year 3DS released, not sure I would have bought her a 3DS otherwise, so yeah, pink should help sales. Question is, do they have any games to go w/ it like Disney Princesses or Hello Kitty or Strawberry Shortcake? The girls who want to play GoW and Uncharted probably don't want a pink Vita :-0
Hooray! Now our female friends can play as well! No longer will they be intimidated by that masculine black plastic! Fear not, women! For Sony knows just what you all want.
Now if only they could introduce a version that looks like a football and dispenses lager and "banter" for men. They may just be ok.
I think it would have been much better if it was pink on top and white below, which to me would make more sense, but that's just me I guess.
I had a feeling there was a market Sony wasn't appealing to...
YES!!! Finally!!! It's about time the ladies started color-coordinating their handheld videogame consoles with their accessories. Geez ladies what's wrong with y'all?
Tap here to load 12 comments
Leave A Comment
Hold on there, you need to login to post a comment...