PlayStation Mental Wealth

A lot of the PlayStation 4’s success can be attributed to it being the right platform with the right policies that was released at the right time – but to simplify the situation like that would be to overlook all of the hard work that Sony’s done behind-the-scenes. And that includes recapturing the essence of what made its brand popular in the first place.

Nintendo has always been successful at playing the nostalgia card, but for the first time, the PlayStation maker attempted something similar last year – and it worked. Many of you may recall the #PlayStationMemories promotion that did the rounds on Twitter, as well as that amazing ‘For the Players’ trailer that deployed just prior to the next-gen device itself.

And according to SCEUK boss Fergal Gara, that’s been a pivotal part of connecting people with its latest console. “What we found brewing was this latent love for PlayStation that had got, not lost, but went semi-dormant for some people, at least through the PlayStation 3 era,” he told Eurogamer.net. “We saw an outpouring of emotion around the [next-gen] announce event itself.”

In the UK particularly, Sony’s gaming brand definitely lost a little of its lustre last generation, but the PS4 definitely feels like a homecoming of sorts. And, as you’d expect, Gara and his team couldn’t be more excited. “We've got a great brand there that in the UK probably lost a little bit of its shine,” he admitted. “But it's great to discover that that love isn't lost – it was just a bit dormant.”

[source eurogamer.net]