A lot of the PlayStation 4’s success can be attributed to it being the right platform with the right policies that was released at the right time – but to simplify the situation like that would be to overlook all of the hard work that Sony’s done behind-the-scenes. And that includes recapturing the essence of what made its brand popular in the first place.
Nintendo has always been successful at playing the nostalgia card, but for the first time, the PlayStation maker attempted something similar last year – and it worked. Many of you may recall the #PlayStationMemories promotion that did the rounds on Twitter, as well as that amazing ‘For the Players’ trailer that deployed just prior to the next-gen device itself.
And according to SCEUK boss Fergal Gara, that’s been a pivotal part of connecting people with its latest console. “What we found brewing was this latent love for PlayStation that had got, not lost, but went semi-dormant for some people, at least through the PlayStation 3 era,” he told Eurogamer.net. “We saw an outpouring of emotion around the [next-gen] announce event itself.”
In the UK particularly, Sony’s gaming brand definitely lost a little of its lustre last generation, but the PS4 definitely feels like a homecoming of sorts. And, as you’d expect, Gara and his team couldn’t be more excited. “We've got a great brand there that in the UK probably lost a little bit of its shine,” he admitted. “But it's great to discover that that love isn't lost – it was just a bit dormant.”
[source eurogamer.net]
Comments 13
Don't make me cringe Sony!
Don't underestimate the power of PlayStation
1) That image at the top is so creepy.
2) That UK video is one of the best advertisements I'd ever seen #PlayStationMemories gives me serious feels every time I see it.
I've never really liked any Sony TV/trailer adverts specific to systems, always cheesey crud. The xbox one adverts at the moment with sly Stallone and some other dude I don't recall, are just terrible.
It'd be nice if they'd play off the nostalgia by returning some old favorites, like Syphon Filter, to PS4.
The original 'Double Life' advert - for me - remains the best they've ever had.
In theory I can see that being a great concept, and it seems like it should be great, you can't really go wrong w/ nostalgia, but something just seemed so off about it. Sound, music, video, too much spinning? I'm not sure, but it wasn't grabbing me, even though I feel like I wanted it to.
I noticed the kid had a bunch of different Sony tvs but did he ever have the Sony PS3 display, I didn't notice it?
Anyway, gotta give Sony props for trying, but the execution just wasn't there.
Yeah, I have to agree, Syphon Filter would be an excellent title on the PS4. I kind of hope they make it happen because I miss those games, but I want a more newer refined Syphon Filter experience on the PS4.
I have always LOVED the PS Brand and always will(even in the hateful by the internet PS3 days) :-/
Must admit when I first saw that trailer it brought back so many memories and that isn't something microsoft could do with xbox. Ps3 definitely lost some love from me at first but in the couple of years before ps4's release they have really turned it around and flexed there muscles with the amazing 1st party releases.
Release a sequel/remake of MediEvil, The Legend of Dragoon, Ape Escape, Crash Bandicoot and I would give them all of my money. Also my PS4 needs some more features in the OS and PS1/PS2 emulation and that would make the PS4 Legendary.
I've been saying for the longest before the PS4 even launched that it reminded us of the PS2 days. But Sony hasn't even talked about any of their classics or attempted to get Crash back from the evil corporation. But the thing is, is Sony always brings the most new IP every generation so that could be a reason.
Will this guy EVER leave his parents' house?
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