Better hunker down, because a new storm's brewing in the ongoing — and non-existent — console war. You may already know this all too well, but Sony has a marketing deal with Activision and Bungie regarding imminent sci-fi shooter, Destiny. This essentially means that every advert for the title you see, whether it's on a television, a website, or even in a subway, will always tag the release as if it's a PlayStation exclusive.
It doesn't stop there, either, as Destiny is getting a load of PlayStation exclusive content when it launches on September 9th. But what does that mean for Microsoft and the Xbox brand? Well, funnily enough, the company's launched a marketing scheme of its own by promoting Destiny themed perfume — and yes, you read that right.
It's a pretty clever piece of advertising, but we can't help but feel all of these exclusivity deals are just getting more ridiculous by the day. After all, the fragrance's teaser website reads "okay, so here’s the lowdown: Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t. Thanks for smelling that something was up. Now get the game and become a legend.” See what we mean?
Anyway, it's a daft bit of news, that's for sure, but what do you make of it? Tell us if you'd like to stink of Destiny in the comments section below.
[source mcvuk.com]
Comments 35
very clever, if bungie didn't know xbox was upset, they'll know now
The foul stench of desperation.
Oh please, half of Microsoft's E3 this year was just saying "and you get early access only on Xbox One". They love having CoD play favorites to them, but as soon as Sony starts paying devs to promote their console, Microsoft gets all butthurt.
@Bobbytheb If I could upvote, like, or +1 your comment, I would.
I get destiny ghost edition tomorrow. Just received an email that it's shipped and that the expected date of receiving the game is tomorrow. I hope it will work, when I received skyrim a week to early steam didn't let me play it. I suppose it works different on ps4
@darkswabber Well the servers won't be turned on until Monday morning, so you still won't be able to play it then, but even then there won't be many other players to play with.
After really reading more carefully, I'm deleting previous paragraph as if I understand this early in the morning for god sakes.. O.O
Now after that being said, This doesn't bother me one bit. Now I'm biased to Sony's PS4 system, it's a better console compared to the competitors and the sales prove it. When Microsoft forked money over for Tomb Raider exclusivity (this article is a "read between the lines" in that respect) I was ranting on behalf of that move being downright stupid as a business move since they eve paid money to keep it off the PC on top of that. As if TR ever moved consoles, I even question the first release of moving any PS1 units. This on the other hand, the developers really wouldn't lose money on it since the Xbox One isn't really pushing more units right now compared to the PS4, in this regard, the company still makes money and it isn't a stupid business model when put up against what Microsoft did with TR which was stupid on behalf of Crystal Dynamics / Square Enix. See where I'm going with this?
Looks like an advert for the game to me. The bit where it says actually it's a game on the xbox. This is either false advertising or advertising when they shouldn't be. So which is it?
It's just full of Microsoft's & it's Fans Tears
@Bobbytheb that's disapointing. But on the bright side I can still use the other stuff in the ghost edition.
That just looks daft
Scent of sweaty palms and mo' paper
It's a clever advert but also one that's a sly way of getting around an exusive advertising deal....by a company happy to throw masses of money into securing exclusivity of games for their platform....MS getting sullen about Destiny only being advertised for PS4 is a bit silly....but so is everyone who keeps trying to fuel console wars. I'll be interested to see if the perfume advert breaches the advertising deal and if it does if Sony cares much.
I think it's a hilarious way to bring attention to the game. Xbox also announced you can get any game free with a xbox one console the week of destiny's release, meaning a xbox one + destiny bundle is cheaper than the ps4 destiny bundle... whether or not this actually increases sales is yet to be seen...
As for these exclusive deals for multiplatform games, I really wish it would die a horrible death. I'm all for exclusive games, that's how consoles have always worked... but I wish companies would stop buying content on multiplatform games and both xbox and Sony are very guilty of this. Pretty much they're paying to keep content out of the game that would have been there originally. It's just stupid.
I actually pity them. It's a shame when they seemed to be almost recovering from clanger after clanger since last year's E3 but cannot resist going back to old ways... Any creeping respect has just been lost again...
Push Square x Pure Xbox confirmed! I want to feel pity for MS but
1. They're in the exact scenario Sony was in last gen.
2. Very hypocritical since Call of Duty has been sided with Xbox for how long? I don't recall Sony getting this bitter.
They've made their bed and now they'll sow their long term journey...
I've just binged on 4 seasons of Suits... This is clever advertising (legally speaking).
How much does the Destiny PS4 Bundle cost?
I like it! On other news: it seems some Sony employees are really worried for the Destiny launch. Heard about an intercepted internal mail where they expected a hell. Minecraft is just out en with Destiny on its way it'll be a huge strain on their server capacity, but that's not all: they actually expect another attack (DDOS probably) on their servers. There were some online rumours going round that from the moment Destiny launches in Oceania, hackers will start a massive attack, on both Bungie (they have their own servers I guess) and PSN, which Sony is presumably taking very serious.
I sincerely hope these people won't spoil the fun for so many and just leave Sony and Bungie the F alone. It's always good to be prepared though, but as far as I heard there little you can do about attacks like these.
I think that is hysterical. Well done MS.
But I can see payback coming with CoD.
@Paranoimia hahaha! hilarious and true!
Stop spreading lies Borewors. Nowhere can I find what you are referring to. Either post a link proving the validity of your outrageous statements or gtfo.
Surely Destiny on ps4 will be a sweet 'scent' of success! On hotdealsuk the heat for ps4+destiny bundle is far outstripping popularity of xbox+destiny+halo bundle 3:1. See pages 2 & 3 on gamers deal section. 3084 heat v 929 heat.
@Bobbytheb Truth!! Sony stole a page from Micro$ofts play book and now they are mad. I wonder if this breaks the rules of their agreement since no matter how cleverly worded, they are still advertising destiny on Xbox.
I just thing it's messed up that they can't advertise the game on the system.
I mean, if a game is coming to a system, it should be fair game to advertise it. I don't care what platform it is. People are always ok with this sort of thing as long as it's their platform of choice getting the big end of the stick. But forgetting console allegiances, this is just messed up, no matter who's doing it. And I'm sure MS is doing this crap too, not just Sony. Paying to PREVENT another console from advertising their own version of a game... Idk what to say. I suppose I've been naive about what really goes on.
Dont think Microsoft did not try to secure Destiny for themselves. They surely did. Bungie was likely sick of Microsoft's business practices and ready to be independent once again. Plus it makes sense to align themselves with the console that has the most owners. Ps4 has the definitive version of Destiny, we all know this.
@darkswabber you won't be able to play it till it turns September 9th where you are... Bungie has it set up that no one can play the game early no matter what... So you would have to wait till midnight on Monday like the rest not to be rude... And wait to it turns 12:00am or September 9th where ever you live... Is so that people can play early and also so the servers don't bog down right away...
What people should know as well as buisnesses throughout the world is that Karma is very real and it will strike back at you. Microsoft basically just got smacked by Karma this time around. it's going to be a rough ride for Microsoft. They won't learn from this.
@Bobbytheb you're talking about a huge game, when those servers turn on there is going to be many people playing guaranteed.
@JaxonH imo MS started the whole war to begin with. This crap never happened last gen, it seems that after MS bought Titanfall for xbox1 tactics have changed. I dont fault sony for it - its a copy cat league.
@AD-80 I'm blaming both of em, since they're both doing it. And its kinda senseless if you think about it- Sony pays to prevent MS from advertising Game A, MS pays to prevent Sony from advertising Game B, in the end it's gonna cancel out. The REAL winner is the 3rd parties, who are playing one side against the other.
If they were smart, they would sign a mutual agreement stating neither can contractually exclude the other from advertising. That would be a win-win for both Sony and Microsoft I think.
@JaxonH the third party is the winner because they don't need to spend millions on advertising because sony or microsoft does it for them.
Dont really care - funny thing is not many people are going to buy that just like there console; i mean how do u even smell like a computer game? I know how im going smell after 10 hours of playing destiny i could probably sell more ov that scent than this bottle of conglomerate crap.
ROFLMBO! Shared on facebook™ and twitter™! X^D
PlayStation™ Nation of WORLD DOMINATION.
@ruckus757 did you even bother reading the article on this very website that explained the online servers will be switched on and available to play on from tomorrow morning?
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