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Reaction: Sony's Gamescom 2014 Press Conference Proves It's Finally Learned How to Pace Properly

Posted by Sammy Barker

Problem solved

Sony’s press conference yesterday proved that there’s a wealth of unique content in production for the PlayStation 4 – but it also showed that the platform holder has learned a lesson or two. It feels like every year we complain about a momentum destroying moment in its media briefings, but it didn’t put a single foot wrong overnight. That’s progress that shows that it’s finally listened to the feedback from previous events.

In fact, this was probably the shortest PlayStation presser of all time. Critics will no doubt claim that that’s because the Japanese giant didn’t have anything of interest to show, but it’s more than worth iterating that it actually unveiled nine new games last night, while also providing updates on dozens of other announced titles. Some of those segments were a little drawn out, for sure – Destiny being the biggest offender by far – but never to a noteworthy degree.

Which is great news considering that the company almost killed its E3 2014 press conference with obnoxious corporate waffle and that misjudged Powers presentation. In the past it’s made similar blunders; from the now infamous Wonderbook unveiling to Jack Tretton’s sales-driven soliloquies, the firm’s always let itself down in one way or another. SCEE boss Jim Ryan did revel in a bit of corporate gloating during the 10 million units reveal, but it was over in a flash.

And that seemed to be the mantra for the entire show: zero dawdling and no hot air. The conference opened – on time, we hasten to add – with brand new trailers for LittleBigPlanet 3, The Order: 1886, inFAMOUS: First Light, and Bloodborne, and didn’t stop there. Onstage presentations – which never lasted more than a few minutes – were segued with either new trailers or video montages, keeping the conference interesting throughout.

And there wasn’t anything that seemed especially out of place. The organisation touched on initiatives such as PlayStation Now and Project Morpheus, but it didn’t linger on them, instead offering an update and then swiftly moving on. There was no talk of television shows, multimedia initiatives, or anything not directly related to games – unless, of course, you count the YouTube integration being added as part of PS4 firmware update v2.00.

In fact, if there was any problem, it’s that it was screaming for that one final show stopper to wrap things up with a pretty pink bow. But, whatever you thought about the contents of the conference itself, it’s hard to deny that the platform holder finally nailed that all important pacing aspect of its presentation. Granted, it’s not worth lavishing too much praise on a lesson that it should have learned long ago, but let’s hope that it maintains this format moving forwards.


Were you impressed by the sheer speed that Sony’s Gamescom 2014 press conference moved at? Do you think that it should adopt this philosophy for future presentations? Let us know in the comments section below.

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User Comments (31)

professorhat

#3

professorhat said:

Pace was great, and now I've got over my disappointment on the Media Molecule thing and re-watched the trailers of some of those new games, I'm pretty excited about playing a number of them :)

Dohv

#4

Dohv said:

After thinking and watching again Sony had a good Gamescom a lit of diversity. Bloodborne, The Order 1886, Tearaway Unfolded, Rime, Until Dawn and LBP3 etc. Can't wait for these games to be released.

Bad-MuthaAdebisi

#5

Bad-MuthaAdebisi said:

There's only hollow point that I didn't like so I have no complaints. Vita, let's not talk about Vita. Its the first rule of flake club.

eLarkos

#6

eLarkos said:

These "pacing" discussions make me cringe. Besides rabid fanboys these discussions highlight whats wrong with gaming at the moment. Its like, you watch a conference and after you want to dissect its "pacing" like you are some professional that could do a better job. Please, it is what it is.
"Pacing" pffft

3rdEyeMind

#7

3rdEyeMind said:

One of the strongest showings i have seen from Sony.

The sneak and unique Silent Hill announcement was an insane showstopper and Wild looks to be the next big thing. Plus, for Sony to team up with Michel Ancel, one of the best creators in the business, for an exclusive as good looking as Wild......is nuts.

Rime looks utterly brilliant. Honestly, it's like if Team Ico teamed up with Level 5, two of my fave developers of all time. That trailer is the reason i game.

Tearaway Unfolded is HUGE! Tearaway on Vita is, to me, one of the best games in the last five years and for PS4 to get a completely revamped version is outstanding.

Until Dawn is ambitious and keeps the Heavy Rain thing going. Unfortunately, it does not appeal to me at all....but i can recognise it's potential.

Alienation looked outrageous! Super old-school blasting merged with PS4 physics. It's going to be super fun to play.

Hellblade, The Vanishing of Ethan Carter, Volume, The Tomorrow Children, Dayz....all games that shown variety and uniqueness. It was just game after game!

Then you had the updates on E3 announcements like Bloodborne, LBP3 or The Order. Bloodborne's new trailer is.......my god........The greatest exclusive since......GTA3? Ha.

THEN.....you had the system 2.0 announcement which is going to take PS4 to unbelievable heights.

I'm worn out.....

AeroZeppelin

#8

AeroZeppelin said:

Yeah the pacing was fine i just wish they had announced more new games that appealed to me and given Vita some love

MoleZandor

#9

MoleZandor said:

My least favourite bit was when they talked about destiny for too long and made a ridiculous claim like whatever kind of game your into, destiny will have something for you. Then they showed. Deathmatch, team deathmatch, team deathmatch with vehicles, domination and capture the something. I was expecting something really special after his speech before the video. The rest of it was great for me, except the 20 seconds of generic club music between some of the sections. I cannot wait to play Wild

get2sammybAdmin

#10

get2sammyb said:

@eLarkos I do get what you're saying, but these aren't jazzed up business meetings for the games media anymore. They may still be called 'press conferences', but what they really are is live advertisements for a product/brand. They could get away with the sales jargon before they were livestreaming to millions of people online. Now, not so much.

This stuff does matter — see this year's E3 as an example. I thought the Sony press conference was amazing from a content perspective, but all anyone wanted to talk about was Powers. And not in a positive way, I should stress.

MadchesterManc

#11

MadchesterManc said:

It seems your pandering a little @get2sammyb towards to end when you bring up the lack of a show stopper. Sonys conference was fine the way it was just unveiling new & interesting titles. Let's keep Gamescom as Gamescom & leave all the flashy showing off antics with E3.

eLarkos

#12

eLarkos said:

@get2sammyb Yea I understand why people are talking about it and in the same light its similar to people watching a movie and commenting about it.
You know what, it could actually just be the word 'pacing' which makes me cringe. It seems so pretentious - and unfortunately that word is becoming more descriptive of the gaming community by the day.

I think im having a grandpa (hate on the new school) moment. Not once when I used to play my old systems did me and my friends care about anything apart from the games enjoyment factor. We sure as heck were not discussing "pacing"!

professorhat

#15

professorhat said:

@hydeks They didn't really though, did they? They made a good attempt, and ended up with TR egg on their face. If they'd just said timed exclusive in their show, many people would have nodded and said, "ah, okay", and that would have been that.

Flurpsel

#16

Flurpsel said:

@eLarkos very much agreed. I was reading this and thinking to myself, is this some kind of step by step breakdown for a class on presentation or something. I think 'the pacing was good' would've sufficed. but maybe thats just me

Demi_God

#18

Demi_God said:

^ pretty much it. Sony's conference was really good, in fact it showed games, games, games and a variety of games at that. Sony won it, all Microsoft had was the Tomb Raider thing and I know for a fact that isn't going to sell millions. I see much more going on with Sony and nothing I care about for Microsoft. Now it could be because I've always liked the Playstation system, but it is what it is, Sony did a very good gamescom showing. I would definitely say it was better than Microsoft.

Dohv

#19

Dohv said:

@hydeks You're an idiot. Besides Tomb Raider MS didn't have anything new to show. Now go back to Purexbox.

SonyInfinity

#20

SonyInfinity said:

Did someone really type MS "won" the conference? Do you even really believe that. Obviously from my username I am a Sony fan first, but good games are good games no matter the system and I habe no problem acknowledging that. Sony showed REAL exclusives(rime, wild, bloodborne, until dawn, etc.) and they got the exclusive content for all the important multiplats. You really think getting tomb raider six months earlier is a bigger deal to most gamers then Bungie telling everyone that the ps4 is the console to play destiny and will recieve all the expansions and extra maps? You honestly believe that tomb raider will be better then wild? Bloodborne? Rime? Sony did what Somy does, show us great games and confirm the right choice made in purchasing a ps4. Plus everyone seems to be leaving out Sh arePlay that is coming. Very coolfeature and much better than dlna support IMO. Sony destroyed microsoft, AGAIN.

Gamer83

#21

Gamer83 said:

Yeah, at least they got one thing right. Keep the same pace, add some interesting AAA exclusives next year, and maybe I'll be able to bump my rating in the poll from 'very poor' to 'very good.'

Alpha

#22

Alpha said:

@get2sammyb So this is first gonna sound really off toic but it gets to a point and i think you will know what i mean when you start reading. All day Yesterday and the day before i was downstate camping with nothing but the Darkness and Nature in a camper. No light, no electricity, no Games, no internet, no cellphone. So my Question is, where could i actually watch Gamescom now that it is over? Because i heard about the New Silent Hill from Kojima..... AND I WANNA SEE IT :D Please tell me i can watch the Confrence somewhere? Thank you again and Great article, i did read it, cant wait to see it! :)

Kohaku

#24

Kohaku said:

What they could improve for next year is the end of the show. It was for me like waking up in the morning because they throw a bucket with cold water in my face. Why not ending with a trailer or teaser from a AAA?

SteveoKenobi

#25

SteveoKenobi said:

It was just missing a final punch, it could of just been a short video of Guerrilla games new IP.. and fade out, like the Uncharted Video at E3

PorllM

#27

PorllM said:

If P.T. (the Silent Hills teaser) wasn't a showstopper, I don't know what is. One of the best things to happen to gaming in years in my opinion, was playing it for hours last night while co ordinating with people on forums trying to figure out what did what, the atmosphere is absolutely incredible too, makes Outlast feel like a Kirby game.

Gamer83

#31

Gamer83 said:

@Sanquine @AeroZeppelin

Hydeks actually posts at PureXbox a lot and even admitted over there he's an Xbox fanboy. Good guy actually but definitely a fanboy. I'd say just ignore his posts if you don't like them, I think he's just having fun trolling to be honest, and most people take the bait.

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