News Article

Sony Apologises for Powers E3 2014 Press Conference Error

Posted by Sammy Barker

Owning up

As we outlined in a recent article, E3 press conferences are becoming increasingly odd. While we still very much refer to them as ‘media briefings’, the live streamed nature of these events mean that we’re becoming increasingly less tolerant of, well, anything that’s not game footage. As a consequence, Sony has been berated over the past couple of weeks for spending, er, approximately five minutes talking about PlayStation Network television show Powers.

In fact, so negative has the feedback been for the pace puncturing segment that Worldwide Studios president Shuhei Yoshida has now held his hands up and apologised for it. “We spent too much time talking about Powers,” he earnestly admitted in an interview with Game Reactor. “So we could have made [that] a bit shorter. So that was a mistake.” Honestly, we reckon that the Shawn Layden sequence that preceded it was worse, but there you go.

Sony, of course, is no stranger to these presentation lulls. A few years back it was slated for spending too much time on Wonderbook, while its neverending sales figures speeches are legendary – even if it does appear to have got the message in that department. What do you think that the platform holder should do to tighten up its annual presentations? Spout some dreary statistics about the share button in the comments section below.


User Comments (19)



Batman said:

Shawn Layden is now on my list of favourite videogame industry humans that are strangely endearing for all the wrong reasons. Dwavid Cawge is clearly still in the top spot, but there you go.

There you go.

(there you go)



Punished_Boss_84 said:

Oh yeah this is the Wonderbook successor. Powers why would anyone want to hear that? Just shove it on the Blog on a slow news day.

To be fair Sony said they wanted to talk about things more important in that time limit. So PS4, PS3, Powers, PS Now and PS Morpheus are very important going forward. I'll see if i can find the article



get2sammyb said:

@Punished_Boss I think the thing about these press conferences that maybe we don't get to see is that there are a lot of cooks contributing to the broth. I'm sure Sony Pictures was pushing to have the Powers segment spotlighted.



ThreadShadow said:

I had never watched the Sony 2013 E3 press conference. All this time I thought Tretton had actually dropped the mic. Like a segment was finished and he quickly added the astonishing announcement and just lowered his arm and let go of the mic, letting it drop to the stage floor, and walked off. Can you imagine my devastation when I found out it hadn't happened like that at all? Can you? Devastation?



N711 said:

Best way I think is to show and present all the games live but to try and make all the talking entertaining ... clowns, jugglers, naked girls??? I dont know



Paranoimia said:

They just need to briefly mention these things to make people aware of them, then say something like, "for those who want more detailed information, see our blog over the coming days."

Then for all the artwork they showed that we couldn't really see on the footage anyway, stick high resolution versions on the site.



rjejr said:

Admitting a mistake isnt the same as apologizing. Maybe he apologized in the article but not in any of the quotes I read here.

Powers was only 5 minutes? Seemed a whole lot longer. Maybe its just stuck in my head with some other stuffb/c there was about 20 minutes were I could barely stay awake. Only a couple of guys commenting on here kept me going.

Wonderbook wasnt too long, the problem was its very existence. I know the UK had a bit of a push w/ Diggs and Dinosuars and a Harry Potter follow-up but I dont we ever got anything other than the original here in the states.



Lionhart said:

Crap, I enjoyed the "Powers" segment of the E3 presentation. I thought it was neat. I also enjoyed the Ratchet and Clank preview movie trailer.



Squiggle55 said:

wonderbook was a waste of time, powers was not. I thought it was a fine use of time telling ps+ owners about something else they will get with their subscription. maybe it could have been more concise, but the message was relevant.



3rdEyeMind said:


Spot on. And Yoshida saying it was a mistake, like they can change it willy-nilly is also PR talk (we are gamer friendly!).

Powers at E3 was a contractual thing.



JaxonH said:


That's good that you enjoyed those segments. I'm sure there are others who enjoyed them as well. The problem is, the presentation is supposed to be about video games. So naturally, you hold a conference about video games and start showing all kinds of TV/movie babble, people are going to be upset. It's not what they came for. Know what I mean?

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