Sony may be winning the hardware sales war with the PlayStation 4, but it couldn’t overcome Nintendo in the great Twitter battle of E3 2014. According to social media intelligence analytics provider Crimson Hexagon, a whopping 47 per cent of related tweets posted during last week’s convention referenced the Wii U maker, with its well promoted Tree House event and Super Smash Bros tournament no doubt contributing to that sum.
PlayStation managed to command 28 per cent of the conversation, though we’d argue that its late night press conference could have hindered those figures in Europe at least. Despite a punchy presentation, Microsoft came in last, securing just 25 per cent of the mentions in total. We’re somewhat surprised by these figures, but the consensus is that the House of Mario did have an excellent show, so hopefully it encourages Sony to come back even harder next year.