News Article

Watch Dogs Uploads Fastest First Day Sales in Ubisoft History

Posted by Sammy Barker

Aiden know how that's possible

All of those trailers appear to have done the business for Ubisoft, as Watch Dogs has become the fastest selling title in the French firm’s storied history. Just let that sink in for a second: during its first 24 hours on sale, more people have purchased Aiden Pearce’s inaugural escapade than any other game in the publisher’s back catalogue. While the company hasn’t disclosed numbers, it’s safe to assume that the figure’s big.

“I once said that the buzz around Watch Dogs was driven by the incredible passion of our early fans,” creative director Jonathan Morin said on the Ubisoft Blog. “Today we broke the record for the biggest first day sales in Ubisoft history. I can never say it enough: thank you everyone. We love you all for your passion and your creativity.”

Chuffed gaffer Yves Guillemot added: “Watch Dogs is an amazing achievement, and our teams should be proud that the creativity, innovation, and long hours that they invested in making this game are paying off. It’s great to see that so many customers enjoy playing the game, and it shows that Watch Dogs has cracked the code for developing a new blockbuster intellectual property and a thoroughly new-gen experience.”

While the folks over at Ubisoft will undoubtedly be sporting Chicago-sized grins over this news, we suspect that Sony will be secretly pleased, too. Despite launching on multiple formats, the Japanese giant very much backed the game as one of its tentpole PlayStation 4 releases, so it’ll be interesting to see whether it's had an impact on hardware sales as well.


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User Comments (17)



divinelite said:

Only got around half an hour before going to bed last night, this is verrry good for me.
Oh and i like tinkering with ctOS on android too



JaredJ said:

was there a Watch Dogs ps4 bundle released? I know there was one planned before the game got delayed.



JaxonH said:

The question is, do gamers feel Watch Dogs is a BETTER game than any Ubisoft game in history? Idk about everyone else but I've played some pretty great Ubisoft games in my day...Splinter Cell Blacklist. Beyond Good & Evil. Both Rayman Origins and Rayman Legends. Prince of Persia Sands of Time. Assassin's Creed (take your pick).



Gamer83 said:

Not surprising seeing how hyped it was initially and Ubi kicked the advertising back into high gear the last couple months.

My favorite Ubisoft game is still Assassin's Creed 2 followed closely by Beyond Good and Evil and Splinter Cell: Chaos Theory. The ground work is there for Watch Dogs 2 to be something truly special though.



JaxonH said:


Yeah, games get a TON of mainstream advertising nowadays. I see Wolfenstein, Titanfall and Watch Dogs Ads every time I turn on the TV. Must cost them a fortune to blanket bomb prime time cable slots.



Munkyknuts said:

I part exchanged Infamous: 2nd son today to get my copy of Watch Dogs. I've not started it yet as I'm not done being a pirate. I'm pleased the game released so strongly and it's good to see a new franchise launched instead of endless sequels and rehashes. My favourite Ubisoft game is still Assasins Creed 2 but I've also really enjoyed Black flag....I'm hoping Watch dogs gives me the kind of open world I always crave in games Watch Dogs was the game I wanted the PS4 for and it's awesome to finally have it.



mitcHELLspawn said:

I for one am very glad it did so great on day one and I hope to just see those sales keep going. I think the game is absolutely brilliant. so many crazy things happen you would think the game was entirely scripted. I really do love it.

I can't stand going on big gaming sites seeing people complain about the tinyest of detail or yet again comparing it to that infamous e3 2012 footage. drives me insane. lol.



Gemuarto said:

I really hate Ubisoft. But this game is really fun and brilliant. I played it for only like 8 hours overall, but it's even more fun than Infamous:SS. And just unstopable fun overall. I just lost sense of time, playing it O___O... OMG!!! And hell, I like that feeling of real, but futuristic city, reminds me of first Headhunter for Dreamcast.



Bad-MuthaAdebisi said:

I've only managed a few hours of hacking about but so far its plenty of fun. Not sure its a thoroughly next gen experience as its the same game on all platforms but its definitely a step up.



eaglebob345 said:

@JaxonH The only thing I ever liked from Ubisoft was the original Prince of Persia trilogy. IMO, AC was just a bad knock-off of Prince of Persia. I hope W_D is something new and different, I don't want it to be a AC knock-off. I am going to wait to get W_D because I am getting MK8 first.



eLarkos said:

So Ubisoft learnt what from delaying their game and having to listen to the internet cry and threaten them?.... Its all empty threats and tears and that they can keep doing what they like.



N711 said:

@mitcHELLspawn people are silly to compare with PC footage.I Had some doubt at bebinning of game but I think all in all its what I expected with all PS4 footage we saw. Some good and some bad but altogether very nice I never expected a next gen game as its cross gen



Captain_Toad said:

Heh, does Fastest launch day sales translate into best selling game of 2014 epically since numbers arent disclosed as of yet. We'll see.



AD-80 said:

@eLarkos Game delays are not a bad thing. If a studio has to tighten up a game, by all means be my guest. The problem is when they delay the game and when it finally comes out its dog "food." So far this game has impressed me. Theres so much to do, the funny digital trips, they put a good amount of effort into the game and it shows. I feel they could have had better vehicle selection, but all in all the game is solid.

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