News Article

UK PS4 Stock Shortages Allow Xbox One to Pull Ahead Over Previous Four Weeks

Posted by Sammy Barker

System wars

While you can find a PlayStation 4 if you look here in the UK, the console is far from being readily available. The system has been sold out at most major online retailers since the start of March, and that’s been reflected in the software sales, which have taken a tumble over the past few weeks. In fact, it seems like the lack of availability has temporarily stymied Sony’s early success in the region, as the Xbox One has been outselling its competitor's machine for four weeks now.

The statistic comes courtesy of industry publication MCV, which adds that Microsoft’s recent price cut in conjunction with the launch of Titanfall boosted sales of its next-gen machine by 96 per cent. However, the Japanese giant still remains very much in the lead in the region, and saw its own increase of 72 per cent on the back of new supply last week.

It’s also worth noting that more stock is set to arrive on these shores this weekend, in order to coincide with the release of superhero sequel inFAMOUS: Second Son. A fresh hardware bundle featuring a copy of the exclusive title has been available to pre-order since the beginning of the year now, and is trending well on online sales charts. It’ll be interesting to see what impact this has on the PS4, and whether the Xbox One can keep up.


User Comments (14)



Kaim86 said:

@BornOfEvil this article sounds like a spin of it's own. Microsoft said I think today they don't care. Being successful doesn't mean it has to sell the most. Fanboys do



InsertNameHere said:

@Kaim86 Its actually widely acknowledged that the PS4's stock shortages are what keepIit from selling as well as it should, though it's still selling very well.

And for the most part, good sales do equate to a successful product. Some might argue that making a profit is more important and while they aren't wrong, good sales also factor into that - meaning that both systems are very successful.



Visiblemode said:

I had a more than 96% percent increase in burrito intake yesterday over the day before.

I ate two, the day before I had one.

Relative growth numbers are for the gullible and are Microsoft's wheelhouse.

Sales the previous month were abysmal, by all accounts. A massive percentage increase over horrid sales, is not anything to write home about.



FullbringIchigo said:

not surpprising really most people don't really care what system they play games on they just care about the games, so if one system isn't avalible then they will just get the other

plus with the price cut the XB1 isn't that much more expensive now



FullbringIchigo said:

@N711 I was talking about all the people who just want a machine to play games, if there was only one in the store they will buy it instead of wait



Carl-G said:

Get your Act together SONY :-/ I can see them losing the UK & US if they don't sort this stock problem out ASAP.



Squiggle55 said:

@Fullbringlchigo I can't even imagine buying a system I wouldn't have bought otherwise simply because the one I wanted wasn't available. What kind of consumer does that with a big purchase? You really think the majority of gamers don't have a preference?



Shaolin said:

@BornOfEvil @Kaim86

That's the spirit Kaim86, I consider people like you to be true PlayStation fans because just like me you have no time for this silly nonsense of comparing consoles. It's like the only reason some of these people got PS4s was just because it wasn't an Xbox and that to me isn't someone who has a pure interest in the greatness of PlayStation.



Gamer83 said:

Figured this would happen. Sony needs to hope this gen plays out like last where it won out in other regions throughout Europe and it needs to get some more Japanese-centric games to get that audience to jump on. MS will likely win the UK and I'm positive it will win North America. If Sony doesn't get these stock issues sorted out, MS could end up winning NA pretty big again as the price of X1 will eventually match-up evenly with PS4's and MS has shown a willingness to lock up third party exclusives which (aside from Halo) have always been more critical to the success of the PS and Xbox brands than first party franchises. And, the continued emphasis by Sony on indie games (from companies that are siding with MS now anyway despite Sony going of its way to treat these developers like the best thing ever) continues to be ill-advised.



Shaolin said:


To be fair yes you did tell us all but to be honest both consoles will do very well in the marketplace. There's no need for us to think that all is lost over some irrelevant unit sales figures which don't mean a lot at the end of the day. Let's not demand that Sony be something it isn't and that's an extremely solvent company. They need to be careful with their cashflow and that means not going berserk writing cheques that their company can't cash.

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