Price drops are common in this industry. It’s becoming increasingly regular for new releases to be discounted – both physically and digitally – shortly after launch, with patient players often rewarded with a bargain. Moreover, console cost adjustments frequently factor into a manufacturer’s hardware marketing roadmap, with the first revision of the PlayStation 3 virtually resurrecting the struggling format back in 2009.
What’s less common, however, are price increases. Sadly, that’s exactly what Sony’s doing with the PlayStation 4 in Canada. Starting from today, the next-gen console will cost you $449.99, a significant premium over its original $399.99 fee. To rub salt in the wounds, the DualShock 4 and PlayStation Camera will also be receiving a hike, rising from $59.99 to $64.99. In a statement, the platform holder revealed that the move is due to “changes in the market environment”.
The prices of many games for the next-gen machine have been bumped up in the region over the past couple of months too, with new releases setting players back $64.99 rather than the usual $59.99. A spokesperson for the Japanese giant revealed that it will be charging a whopping $69.99 for upcoming exclusives inFAMOUS: Second Son and MLB 14 The Show. We hope that our Canadian readers have got plenty of spare pocket change.
Despite the changes, the PS4 still remains cheaper than the Xbox One, which retails for $499.99 in the Land of Maple Syrup. The Sony system also has a significant sales advantage over its competitor’s next-gen platform, even if the gap is starting to close. However, pricing doesn’t appear to be the problem for the PlayStation maker at the minute, as much like the rest of the world, the device is proving particularly difficult to find in the region right now.
[source torontosun.com, via uk.ign.com]
Comments 33
For Sony, Even though it has a great number of sales, It's not good idea allow this kind of acts, but well...
Low Price= High Demand
Low Demand = High Price
Sony is just trying to balance this with these price increase, at least it won't be that hard to find a PS4 with this changes on those countries. IMO
@Epic Well, Yes and No, Although the price increase is a decision by low demand, it's not the best, because instead of attracting new users, can scare.
@Epic @SakuraHaruka @Bliquid DualShockers reported on this a while back and the reason for the increase is the drop in value of the Canadian dollar. If this was an issue of low demand or stock, then this would be happening in the US and Europe first.
Guys it's not a question of low supplies and high demand. Our dollar is simply worth jack at the moment! So selling stuff as the same price as our southern neighbors means they are losing money by offering the same product for a lower value.
Thank heavens I bought mine at 399.99$ in late december though!
Also, I noticed that on the Canadian PSN store on my PS4 that inFAMOUS: Second Son is 59.99$ for the digital version, but is 69.99$ in stores for the pre-orders.
Will they sell cheaper versions for the digital versions? Perhaps, I know we don't pay taxes on them here in Canada, so there's still a way to get games a little bit cheaper.
@Aaronzord Hahaha
I was gonna get a PS4 for MLB 14 The Show....Not anymore
@Aaronzord As we all should.
@Aaronzord hahaha well played!
@kickitup97 You could import it
@DaftPlayStation I could but there's always the shipping charge and the possibility of import duty tax.
And now my two hours of standing in line at EB Games has saved me 50 dollars. Plus applicable taxes. Our Loonie has gone loony
If this was MS pulling this sh*t the comments would be filled with how scummy that company is. Where's the same treatment for Sony. Oh right, it never lies and always handles business exactly the way a company should, that's why it's in such great shape overall.
@kickitup97
Don't blame you, and Sony's reasoning is absolute bs. I'm looking at buying a Wii U eventually, if Nintendo were just to, for whatever reason, decide it wants to hike the price on the damn system I'd drop any plans of getting the console. I'm sure I'll be told why this move from Sony is necessary but whatever. Seems like people go out of their way to defend anything that company does.
@Gamer83 You realise the value of the actual currency decreased compared to the dollar right it wouldn't surprise me if Microsoft follow suit but they do have much deeper pockets then Sony.
Yes, I read the article, and granted, if I'm in the market over there I wouldn't go $50 more for a competing console either but it's still not a good look.
@Gamer83 you would get used to it. Everything used to be more expensive in Canada than the US before. When the US dollar went lower than the Canadian dollar the prices on electeonics went pretty equal but now with the currency so low... it's back to the old times again...
It sucks but that's the way it is. Sony are just the first to make the move but everyone else will follow them soon enough.
@Gamer83 Sony catches heat for a lot of things, you must be confusing them with Nintendo. You know, the company that can do no wrong and is perfect in every way.
Sony is being defended because they did nothing wrong, the Canadian dollar dropped in value, so everything in Canada is getting its price raised.
I think it is a bad move on Sony's part. They have been doing very well with ps4 due to the good press surrounding the console. This is especially bad timing combined with the release of titanfall.
@BornOfEvil
Sure, if you frequent Nintendo Life Sony gets trashed, anywhere else, it's the complete opposite. Sony gets a pass, Nintendo gets slammed. And to be fair, with Wii U, it deserves a lot of criticism, hell I've been as critical as anybody. But, Sony isn't perfect either and while it hasn't done anything wrong here it's still doesn't look good. If MS did this same thing people would be destroying that company.
@BornOfEvil
Nintendo catches heat for everything man. Every day I hear it, even on fan sites the criticism never ends. Nintendo is not perfect, and anytime you need a reminder of that just go visit Nintendolife and pick an article. Guarantee you'll find all kinds of slanderous accusations on there, some of them warranted, some of them not.
With that said, sometimes criticism is well deserved. I've called Nintendo out when I felt it was deserved (such as having STILL not released SMB3 on VC despite telling us it was coming 2013, such as still using friend codes on 3DS), and I will call Sony out when deserved as well. And this is one of those times. Just like their sudden change of policy to start charging for online was a time for well deserved criticism (yet very few people stood up and denounced it)
Devalued dollars are everywhere, not just Canada, and you don't see the other console manufacturers raising THEIR prices. No, just Sony. There has been no major sudden drop in the value of the Canadian dollar recently- if a devalued dollar is the reason, they would have started the price at $450 to begin with. Since the PS4 launched mid November 2013, the Canadian dollar has only dropped 6 cents to the US dollar. There is no legitimate excuse here. Let's call it what it is and move on. They're being greedy. They know people will pay it, so they're charging it. That's bad business any way you slice it. Gamestop has also recently pulled similar stunts, and I can promise you this kind of stuff doesn't sit well with people. $450 + $60 tax + $50 electronic recycling fee = $560. Throw in a $60 game + $8 tax, and you're coughing up $628 total to play your first PS4 game in Canada (perhaps slightly less if living in a province with a 5% tax rate as opposed to 13-15%). No extra controllers. No camera. Just console and one game.
It shocked me when I saw them peddling controllers for $60 at launch, and I waited to buy one until I could score it for $50 tax-free and free shipping. $65 though? People aren't made of money... you'd think they were at these prices though. I just hope we don't see an increase in the already too-expensive MSRP for new games. I think they'd find that if they LOWERED the price, they'd sell exponentially more copies. $50 seems to be a pretty good sweet spot for console games, and $29.99 for handheld games. Less profit, granted, but as anyone who's studies economics knows, as prices are lowered, quantity demanded increases. The status quo is WELL above the price equilibrium, to the detriment of the industry's pocketbook. A little Economics 101 would do publishers well...
@JaxonH
Yeah, here's the thing, if PS4 was selling horribly and lagging way behind the competition would Sony suddenly be upping the price? I guess you can't say definitively but if I were a betting man, I'd be willing to bet on no, the price wouldn't be getting jacked up. Sony thinks it can get away with this and maybe its right. If so, nice calculated business move. It's scummy and greedy but if people are still willing to pay the price then not much else to say. We'll see in the coming months how much an effect this has.
@Gamer83
A fair point indeed. Not once in my 20+ years of gaming though have I ever witnessed a price increase after launch. Like I said, the Canadian dollar was at 96¢ in mid-November to the US dollar. Now it's at 90¢. Really? THAT'S the excuse we're getting for a 12.5% price increase?
The world is becoming more and more greedy, and it's not just Sony. It's everyone, really. Look at Gamestop trying to pawn off used copies of Xenoblade and Metroid Prime Trilogy for $90, or how they're selling the PS4 camera for $80 right now. Or how eBay price gougers will buy up a limited edition and resell it for 5x what they paid for it. Or look at how publishers will rush out games to meet the holiday deadline, knowing the game isn't finished and many features missing or broken. Look at how the US govt proposes a "sin tax" on everything from alcohol and tobacco to video games and tanning booths.
We're knee deep bud. Just WALLOWING in it nowadays. It's not just one person, group or thing... it's the whole world man
And don't get me wrong, this is no reason to all out HATE Sony or use as ammo against them. There's a difference between irrationally slamming a platform holder over any dirt you can get your hands on (such as what we see with fanboys), and legitimately speaking out against unfair practices or policies to voice your disapproval (which is what fair and balanced fans do). Obviously, this doesn't affect me and life will go on as normal here. But it is alarming, and it's important we voice that dissatisfaction because next time it could be us getting the price increase. Personally though, I'm more concerned with 3rd parties collaborating with Sony and MS to raise prices of games to $65, and not just in Canada...
In Russia it was 19 000 rubles, now it is 21 000 =(.
@JaxonH - I think you should have changed your jpg to Cranky Kong instead
Heres a thought - if the price goes up, dont buy it. A PS4 isnt quite a necessity. And I guarantee it will go back down at some point.
@rjejr
Well, I already got my PS4 so I don't have to worry about it.
And ya, I've been a little edgy lately. It's all good though. I had to use DK because I'm hooked on DKC Tropical Freeze- I just can't stop playing it lol... oh dude, I ranked 4th in the WORLD for time trials in the World 6 temple (arguably the hardest level in the game). And 13th in the world for level 6-1. And many, many, many levels I've ranked 30th-50th. Straight killin it on that DK son!
@JaxonH
I'm seeing signs of the old, arrogant late PS2-era Sony returning so it wouldn't surprise me if it tried to collaborate with third parties for $65 games. I honestly don't see MS doing that though, not because it's a saintly company either but because it screwed up so badly with its initial X1 plans and is now doing what it can to win back consumers. Jacking up prices wouldn't help MS accomplish any of that. I could see game prices rising much later in the generation but unless economic circumstances force it, I don't think MS is crazy enough to go for $65 and I would hope Sony wouldn't either but Sony's doing a lot of stuff lately that I don't like even if others want to try and sugarcoat it.
@Gamer83
I think it would really be the 3rd parties that would push for it. But, if they approach Sony and MS and say "hey, we're jacking up the price on our games by $5, you can either roll with it and jack yours up too so all games match with the new price, and you can make more money, or you can miss this opportunity to recoup costs" I really don't see them saying no. But even if they did, the vast majority of games I buy on Sony platforms are 3rd party anyways, so 1st party titles remaining $60 wouldn't exactly be a saving grace.
@JaxonH @Gamer83 I really really hope neither Sony MS Nintendo or anybody else jack's up the price of first-parties games or third-parties games are too expensive as it is the last thing i want is for them to be more expensive
@DaftPlayStation
Well, I've seen good signs from both Sony AND Nintendo lately. For example, Nintendo has been listing numerous games for $39.99 - $49.99 in the last year or so, one such game being DKC Tropical Freeze for just $49.99, and they have Mario Golf World Tour and Kirby Triple Deluxe retailing for just $29.99. That's friggin awesome!
And we've routinely seen PS3 games sell for $39.99, and Sony has GoW Collection and Sly Cooper Collection listed for $29.99. Point is, I think they're realizing that total revenue can be increased by lowering the price to yield a larger quantity demanded. If console games sold for $49.99 and handheld games for $29.99, I think a lot more people would buy new. Alternatively, if the price is raised, we're going to see a MAJOR drop off in pre orders for new releases...
@DaftPlayStation
Even if prices did go up, it probably wouldn't be until later in this gen or right before the start of the next one. It would be beyond idiotic to do it in the middle of one but who knows. Truth is, as much as some would complain after the initial announcement- myself included- we'd still probably pay the $65, at least for the games we really want. It'd just make me be a lot less likely to do impulse buys.
@JaxonH - "And ya, I've been a little edgy lately."
Welcome to my world. Hope whatever needs fixin' gets fixed. Don't want to see you turn into this guy, besides, that's my job.
Disgraceful move by Sony.
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