There’s little over a week to go until the PlayStation 4 officially deploys in Japan, and that means that platform holder Sony is starting to put its launch marketing campaign into gear. Fresh from cruelly teasing Eastern gamers earlier in the year, this brand new commercial makes the next-gen console’s release look like an excuse for the best bash ever.

Backed by a synth pop soundtrack, the clip shows a gaggle of grinning partygoers getting drunk on the DualShock 4’s eye-searingly bright light bar. Throughout the 50 second short, you’ll glimpse a couple dressed as pirates and a man wearing a Solid Snake-esque eyepatch. It also appears to be compulsory to perform the victory sign at every opportunity, because that’s what people in Japan do.

[via youtube.com]