When it rains, it pours – at least, that’s certainly the case with Sony’s rapidly approaching not-so-secret media briefing. For those out of the loop, the platform holder has promised to give select members of the UK press a look at the “slimmest ever PlayStation” during a breakfast event in London tomorrow morning, and a ShopTo newsletter sent out earlier this evening has all but confirmed that the reveal will involve the trimmed down version of the PlayStation Vita that launched in Japan last year.
However, now VG247 has added some more fuel to the fire, claiming that the shrunken system will retail for £189.99 in the UK alongside an unspecified game. Furthermore, the publication – which cites a “reliable source” – hints that the handheld will only be available in black, so you may as well cross that luscious lime green model off your wishlist. Considering that the current iteration of the diminutive device can be snapped up for around £179.99 on its own, it would seem that Sony’s not keen on dropping the price again.
Nevertheless, this is all hearsay for now, and will be officially cleared up by the time that the cuckoo crows in the morning. While our invite to the event itself has got mysteriously lost in the post, we’ll be spending a few moments tomorrow sitting in a cardboard box in order to simulate the feeling of a trip on the Tube, before settling down with croissants and our photograph of SCEE president Jim Ryan. Then we’ll obviously bring you all of the news as it sort of breaks, because that’s what we do.
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[source vg247.com]
Comments 10
I don't understand the point of this system then if it doesn't lower the price much or come in fancy colors. If anything the Vita needs to be thicker for it to be more comfortable to hold.
Maybe they're just getting better margins off of it.
Idiots at sony.. Lower price, some game annoumcements and advertising is all they need. Sony is run by monkeys..
@Squiggle55 Yeah, they're obviously losing money on the current iteration at this price. I'd also argue that they get a bunch of press — virtually every site is going to post about this — and it'll no doubt be accompanied by a nationwide promotional push.
I agree, though, it's not going to move the needle a whole lot. I guess they're hoping that people who picked up the PS4 will suddenly think, "Yeah, I need a Vita."
Let's wait and see what happens.
If they just dropped the price to that of the 3DS and dropped the memory card price a bit and then advertised that, i think it would help a lot!
@Sanquine The price is already low enough, dropping it any further would cause them to lose even more money and when you consider the fact that their already taking a $60 hit with each PS4, it's easy to see why they're reluctant to do another price cut.
As for game announcements, there have been a surprising amount of 3rd party announcements for the Vita here in the west, but they do need to put their internal studios to work on Vita titles.
And I agree, Sony doesn't advertise the Vita at all.
Sad thing is I see fewer ads for Vita anywhere than I do for the Wii U
Funny. What a waste. If I buy a new vita anytime soon it won't be a sink or slim version.
I may get a Vita if they lower the price on either the system or memory card
So their no reason, not to get PS Vita 1000
I'd be happy if they cut the price of memory cards again.
I'd like a 64Gb for £30 please!
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