News Article

Sony Shipping Significant Quantities of PS4 Stock to Australia in February

Posted by Kell Andersen

Don't panic

Now that they've won the ashes, Australians can turn their attention to a much more pressing and important matter: where to purchase a PlayStation 4. We recently learned that the Japanese giant intends to keep store shelves stocked over the Christmas period, but if you haven't locked down a system yet, you probably won't be getting one until the New Year. As if in answer to the mounting chaos, SCE Australia managing director Michael Ephraim has confirmed that Aussies can expect a huge shipment of machines sometime in February 2014. “The new stock will not only fulfil all current pre-orders," he said. "But will offer thousands more fans the opportunity to own a PS4 from February 2014 onwards.”

Despite this assurance, Ephraim still recommends pre-ordering the console so that you don't miss out. “Since launch on 29th November our priority has always been to get additional stock into Australia as quickly as possible to fulfil the overwhelming demand," he continued. "The best way to guarantee your PS4 in February is by going to your preferred retailer, either in store or online, before Christmas to place your pre-order." Are our Australian readers happy to hear this news, or are you sick of playing the waiting game? Scream and shout in the comments section below.


User Comments (4)



get2sammyb said:

Who does SCE Australia report to? They're part of SCEE, right? I've always found that a bit weird, seeing as it's on the other side of the world.



k_andersen said:

@get2sammyb It is a very bizarre system. I guess there really aren't enough people out here to justify a huge operation. It means that things can get a little primitive sometimes. The other day SCE Australia didn't even bother to email me a press release - They just sent a kangaroo with a couple of scraps on paper in its pouch



Ginkgo said:

I just think it is funny that the PS4 will have launched for 3 months before any stock actually hits a shelf. Depending on how many people continue to place orders, it may not hit any shelves then either.

@get2sammyb It is not that weird that Australia reports through to SCEE. Many companies use a similar structure because the Australian market is more aligned to the UK than other Asian markets.

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