PS4 Launch Improves UK PS Vita Sales by 68 Per Cent
Posted by Sammy Barker
All according to keikaku
There’s no doubt that the PlayStation Vita has struggled to capture the commercial attention that the pretty little portable probably deserves. While the handheld did battle several software droughts right around its launch, it's accrued a rather large library over the past year or so, and is more affordable than ever to boot. However, it’s the PlayStation 4 that Sony hopes will resurrect the system’s fortunes – and its plan may be working after all.
MCV reports that sales of the miniature marvel increased by 68 per cent in the UK during the next generation machine’s opening week, and a further 65 per cent the seven day period thereafter. Sadly, we don’t know how many units that actually translates to, but an increase can only be considered a positive thing. The numbers may have been helped by the various hardware bundles that retailers recently constructed, offering a handheld and console in one gigantic bundle of gaming joy.
“Vita sales wise we are continuing to see strong week-on-week growth since our latest campaign kicked in," said a chuffed senior product manager Ben Law. "The new TV advert went live this week and we've already seen amazing feedback from PS4 owners on the Remote Play feature, and the success of Tearaway highlights what [a] great proposition the Vita is, either as a standalone device or as the perfect companion to the PS4."
Anecdotally, we have seen an upswing in the general awareness and desire for the device both online and in real-life, but Sony really needs a huge helping of heavy-hitters to keep the momentum rolling. We know that the likes of Borderlands 2, Freedom Wars, and Soul Sacrifice Delta are on the horizon, but it would be nice to see what else the company has in the pipeline as the release schedule is starting to look a little dry. Plus, it’d be great to get a proper look at Gravity Rush 2, wouldn’t it?