You may recall a few weeks ago when online retailer Amazon launched its own version of the PlayStation Store. Well it seems that Amazon UK has followed suit, with the European site now open for business.

You can buy digital game codes, season passes, DLC, and PlayStation Network top-up cards from the online shop. You're also able to purchase codes to renew your PlayStation Plus subscription

As we previously noted, the most exciting aspect of this announcement is the possibility that competition between the two stores could drive down prices — but so far we've had none such luck. While the US version saw a multitude of deals that differentiated it from its Sony counterpart, the UK website matches the PlayStation Store's prices exactly. This, in all honesty, makes the whole exercise seem just a tad redundant. Here's hoping that it'll soon pick up steam, and we'll start seeing some more noteworthy activity on the site.

Are you excited for this brave new world, or do you plan on steadfastly avoiding the Amazon storefront? Create some competition in the comments section below.

[via eurogamer.net]