Discover the Best Way to Play with PS4 and Vita Ultimate Bundle
Posted by Sammy Barker
It’s been rumoured for an eternity, but MCV reports that an ‘Ultimate Bundle’ collating the PlayStation 4 and PlayStation Vita is set to hit UK store shelves this year. According to the site, the platform holder has decided to lump the two systems together ahead of Christmas, allowing flush consumers to key into the entire Sony ecosystem with a single purchase.
Apparently, the push is part of a wider £2.5 million ($4 million) promotional pledge from the Japanese giant to reverse its handheld’s fortunes in Britain. A new television commercial will supposedly focus on the portable’s Remote Play features, as well as critically acclaimed exclusive Tearaway. The advertisements will supposedly employ the tagline ‘The Best Way to Play’.
“We’re really excited for the Vita as we move into Christmas,” said senior product manager Ben Law. “We’ve got a great campaign with key messaging around new releases like Tearaway, the ever-growing game catalogue, and the Remote Play service.” While sales have remained slow, there have been some great releases for the system this year. Let’s hope that the platform’s PS4 compatibility will act as a Trojan horse to get the device into more homes.