Sony's First PS4 Commercial Aims to Keep You Hanging On Until Launch
Posted by Sammy Barker
You're going to reap just what you sow
We’re exactly a month away from the PlayStation 4’s launch in North America, so it’s time for Sony to kick the marketing wheels into motion. It may have sold out of pre-orders earlier in the year, but awareness is pivotal to the success of any product – and the platform holder intends to generate that with this musical ‘Perfect Day’ commercial.
The live-action spot, which aired during Monday Night Football overnight, shows a couple of gamers kitted out in PlayStation related clobber singing Lou Reed’s 1972 hit. There’s a glimpse of The Elder Scrolls: Online, DriveClub, and Killzone: Shadow Fall. The production values are pretty impressive – especially during the last scene – so we can see this gaining some traction.
In addition to the advertisement, the Japanese giant has also launched a new website counting down to the platform’s launch. It’s basically a wall of fan Tweets, but it’s a nice idea. What do you think of the commercial? Has it got you hyped for next month’s release? Stretch your vocal cords in the comments section below.