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Sony's First PS4 Commercial Aims to Keep You Hanging On Until Launch

Posted by Sammy Barker

You're going to reap just what you sow

We’re exactly a month away from the PlayStation 4’s launch in North America, so it’s time for Sony to kick the marketing wheels into motion. It may have sold out of pre-orders earlier in the year, but awareness is pivotal to the success of any product – and the platform holder intends to generate that with this musical ‘Perfect Day’ commercial.

The live-action spot, which aired during Monday Night Football overnight, shows a couple of gamers kitted out in PlayStation related clobber singing Lou Reed’s 1972 hit. There’s a glimpse of The Elder Scrolls: Online, DriveClub, and Killzone: Shadow Fall. The production values are pretty impressive – especially during the last scene – so we can see this gaining some traction.

In addition to the advertisement, the Japanese giant has also launched a new website counting down to the platform’s launch. It’s basically a wall of fan Tweets, but it’s a nice idea. What do you think of the commercial? Has it got you hyped for next month’s release? Stretch your vocal cords in the comments section below.

[via youtube.com, vg247.com]

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User Comments (31)

MANTAGTJ001

#1

MANTAGTJ001 said:

TBH I cannot wait, I am jealous of our US brethren (being from UK) as they are having it in 31 days and we still have to wait until the end of next month, but I am sooo excited and cannot wait to make new PSN friends to join in the fight or race on all the new games. May the Playstation keep going strong for a long time yet. xx

get2sammybAdmin

#5

get2sammyb said:

@Grockumus Yes. Probably the last hurdle really. Servers need to stay stable. Hardware needs to prove reliable over the coming months. Then the folks at Sony can breathe a sigh of relief.

I agree, though, pretty strong ad.

Munkyknuts

#6

Munkyknuts said:

Nice ad, it's playful but stylish and builds to a pretty epic ending....I won't be getting a PS4 for a while but I can enjoy being a spectator to it all. I hope the hardware proves to be a sturdy and dependable beast. I expect the Xbox one adverts to be fast edits, brash and booming noise and a more aggressive kind of campaign...going to be interesting to see the difference in approaches.

divinelite

#10

divinelite said:

Don't worry Europeans, we Asian got the latter date in december

And because my country is not even listed by official Sony... I'll have to wait importer from Hong Kong

BornOfEvil

#11

BornOfEvil said:

@Munkyknuts The first Xbone TV spot aired last month and once again Microsoft prioritized football over games - they literally didn't mention video games at all - so they've once again given Sony the upperhand.

Munkyknuts

#15

Munkyknuts said:

@Lelouch after I wrote that I thought I realised there had probably already been XBone adverts. Sony has a good track record of producing classy adverts, there were a lot of classy PS one ad campaigns back in the day.

eliotgballade

#16

eliotgballade said:

get2sammyb : try singing along to this
what an awful ad ,
for the playStation 4 ,
how can something rad ,
look so poor ?
oh it's such an awful ad ,
I'm switching my TV off !
oh such an awful ad ,
I 'll buy an x box one ,
I'll buy an x box one !

BornOfEvil

#22

BornOfEvil said:

@eliotgballade It's a very good, game-focused ad, in fact all of their recent commercials for the PS4 have had a very clear focus on games.

It would have been kind of cool to have game characters singing instead of real people, but it was still a very enjoyable experience.

eliotgballade

#24

eliotgballade said:

@rjejr : not so sure (we phrase things differently here in england) but thanks for the input (are you an x-factor judge?)
@Lelouch : my (and rjer's) alternative lyrics are just a joke mate !

ShogunRokAdmin

#25

ShogunRok said:

I thought it was great, just the right balance between Sony's past weirdness and an actual good advert.

charlesnarles

#30

charlesnarles said:

I love how Sony knows only men in their mid-twenties can both afford and have time for a PS4. And I'm right in their crosshairs! : O

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