News Article

Sony Reckons That $399 Is the 'Magic Price' for PS4

Posted by Sammy Barker

It's hard to disagree, isn't it?

PlayStation 4 pre-orders are staggeringly high. Back at GamesCom in August, manufacturer Sony announced that it had already accrued one million deposits for its next generation console – and Wedbush Securities analyst Michael Pachter now believes that the number has surpassed 1.5 million. But what’s been the secret to the system’s success? Well, the price certainly isn’t hurting.

Chatting with Business Spectator, executive Masayasu Ito confirmed speculation that the firm had originally planned to bundle the machine with its upgraded PlayStation Eye camera, but decided against the move in order to hit the magic price point of $399. According to the suit, management prevented the platform holder from including the optical accessory for the same sum, as that would have added to the device’s cost.

According to the report, the Japanese giant will lose an estimated $60 per console sold, but it hopes to make that money back almost instantly through peripherals, software, and services. We suspect that once a consumer has purchased a PlayStation Plus subscription – which is more or less mandated – and a game, the firm will be back in the green. That’s a significant improvement over the PlayStation 3, which almost bankrupt the company less than a decade ago.

While the firm had planned to include the camera, Sony Computer Entertainment group president Andrew House isn’t overly upset about its absence. “Certainly for the earlier part of the lifecycle, the vast majority of the audience that we speak to tells us that their primary wish is for the full controller interface, and there's not necessarily a huge emphasis being placed on camera interaction,” he explained.

However, as the machine matures – and costs decrease – the company will be able to “adjust its messaging” to more prominently include the camera. In other words, a couple of years down the line, you probably won’t be able to buy a PS4 without the PlayStation Eye. For now, though, you could always pick up a bundle if you’re eager to get the peripheral cheap – if you've been offered one, of course.


User Comments (7)



MANTAGTJ001 said:

" For now, though, you could always pick up a bundle if you’re eager to get the peripheral cheap." <-----------WHAT PLANET IS HE ON ???? They have been all offered out to early preorders (I ordered Jul 01 2013 and never got offered a Mega Pack). The other "bundles" are not worth the money only saving a few quid/dollars. I will stick to the £349/$399 PS4 thanks and buy a game that I want. Besides that it is a top price and I may buy a Camera in the future depending on how they use it.



get2sammyb said:

@MANTAGTJ001 Yeah, that's actually a very fair point. I have updated the article slightly to account for the fact that not everyone's been offered a bundle. Sorry about that!



8vpiper said:

The camera cost the same as a game!(i.e not bad cheaper than kinetic 1) backwards compatible with your existing move controllers not a bad deal, and I want killzone so that bundle is very much worth it! Waiting to hear about bundles in my country really want that killzone one, because Xbox has a mandatory camera by default third party will use it if they use it on Xbox.



MANTAGTJ001 said:

@get2sammyb That is not a problem, actually I am just so gutted I haven't been offered one or I would of snapped their arms off for one, GREAT CONSOLE at a GREAT PRICE is tho, Agreed.



ztpayne7 said:

It absolutely is. I had no intention of buying it right away, but the 399 sold me and I'm looking forward to it day one.



charlesnarles said:

Well it's only 2/3 the price of PS3. And even with an Eye, it's still cheaper than Xbone. When does America get bundle upgrade offer emails? : ( I think never; we only get what we order, 'round these parts.



Sanquine said:

@charlesnarles. You guys get a console for 400 dollars... That is like 295. Euro... We pay 540 dollar. The valuta is in your favor! Poor Brits the pound is most expensive of them all..

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