Brazilian racing icon Ayrton Senna may have been inexplicably absent from F1 2013, but he will appear in Gran Turismo 6 as part of a post-release update charting the life of the motorsport superstar. The snippet was appropriately announced during the Brazil Game Show earlier today, where Sony revealed a wider partnership with the Ayrton Senna Institute.

Founded in 1994 shortly after the driver’s tragic death, the charity provides educational support to children across the racer’s home nation – and impressively, a percentage of the revenue from Polyphony Digital’s upcoming automotive simulation will be donated to the cause. Speaking at the event, series creator Kazunori Yamauchi described Senna as “his greatest hero”.

Furthering the deal, a custom hardware bundle featuring the Formula One favourite’s likeness and signature will be released in Brazil. In addition to a 250GB PlayStation 3 and a copy of the game, the package will include 25 modified cars and an additional $1 million of in-game cash. There’s no word on whether the special package will park on store shelves overseas, but it seems pretty likely, doesn't it?