Sony: Indie Drive Is Not Just an Angle, It's Truly the Strategy of PlayStation
Posted by Sammy Barker
Platform holder betting big on rising stars
Sony’s open approach to indie developers may have earned it a number of headlines over the past six months, but the company’s vice president of developer and publisher relations Adam Boyes has admitted that the strategy is not just a gimmick. Speaking with Game Informer, the likeable executive explained that the company is not merely looking for goodwill – it truly believes in the direction that it’s taking.
“I think a lot of people think that with the pro-indie developer thing that it’s a cool schtick and a cool story, but the reality of it is that it’s super real,” he said. “When great things happen to great people, I well up a little bit because I’ve been there – I’ve advocated for developers and I’ve been on that seat. And we are empowered by our company – we’re allowed to give these people permission to succeed. It’s not just an angle or a story, because it’s truly the strategy of PlayStation.”
Despite striking a number of deals with smaller studios over the past six months, though, the company is still very excited about its roster of large publisher collaborations, too. “I’m really proud of our big partnerships,” Boyes continued. “Like, getting Blizzard over to the console with Diablo III was a huge feat, and our relationship with Bungie on Destiny is phenomenal. Going up there to meet with the development team and talk about the project has been a dream come true.”
He concluded: “Cooking up the whole The Elders Scrolls Online deal with Bethesda was great as well. That game was never planned to come to consoles, but we just kept sitting with them and asking, ‘Why not?’ I’m a huge MMO fan and I love the franchise, so I was like, ‘Why don’t you bring it to the PS4?’ And they were like, ‘We’re not planning that.’ And I was like, ‘What if we built a plan to make it happen?’ Knowing that a game is coming to the console that was never going to is hugely awesome.”
Are you satisfied with the types of titles that PlayStation is partnering with – both big and small? What studios would you like to see the firm align with in the future? Share your thoughts in the comments section below.