Remember at E3 when Microsoft executive Phil Spencer kept switching his shirts? He started the company’s press conference donning a State of Decay tee, but went through more costume changes than Lady GaGa during the firm’s hour-long keynote in Los Angeles.

Never one to miss an opportunity to turn the knife, Sony’s own Adam Boyes mimicked the Microsoft Game Studios head during the platform holder’s PAX Prime 2013 panel overnight – with a rather fetching blazer and ‘Token Indie Logo’ top combo. Take a bow, son.

Even Spencer himself was pretty impressed with the jab, telling Boyes on Twitter that “he’s getting one of those shirts”. The likeable PlayStation man responded that it can be arranged. It’s nice to see that these shots are being fired in the right spirit. We’re eagerly awaiting Microsoft’s response.