We suppose that it wouldn’t be a PlayStation press conference without a subtle dig at the competition. Sony’s been mocking Microsoft ever since SCEA president Jack Tretton raised the roof at E3 2013 with the PlayStation 4’s used game policies, so it was no real surprise to see group gaffer Andrew House take a shot at its rival’s slew of Xbox One-Eighties at GamesCom this week.

“While others have shifted their message and changed their story,” said the swaggering suit, “we were consistent in maintaining a message that is fair and in tune with consumer desires.” The comment didn’t quite result in the same rapturous applause that we saw earlier in the year, but still prompted a sharp inhale throughout the arena. To be honest, we’re not sure that these constant digs are the most professional thing in the world, but they make for great drama, don’t they?