News Article

This Is What the PlayStation 4 Will Look Like in Shops

Posted by Sammy Barker

Feeling blue

Retail presence may be the unsung element of video game marketing, but it’s massively important. Any system that occupies the dusty corner of your local electronics store is unlikely to make the best first impression – just talk to the PlayStation Vita about that. Fortunately, platform holder Sony has bigger plans for the PlayStation 4, revealing these incredible display stands.

The fittings – which are more likely to pop up in specialist retailers than supermarkets – include space for consoles, chart games, and digital download vouchers. There’s even room for a television running the latest trailers – we recommend that shops just play footage of inFAMOUS: Second Son on loop to stir up consumer interest.

It all looks rather swish, doesn’t it? Did we mention that we love the shade of blue, too?


User Comments (29)



Lopezdm said:

Looks pretty cool, I still haven't decided what launch title I want. So many choices...



Ginkgo said:

They are really pushing the blue to challenge MS's green. Great to see. The stands do look swish.



get2sammyb said:

@Ginkgo Yeah, I'm glad they've switched to a very specific branding style. The PS3 sort of used the blue, too, but it has kind of been all over the place during the course of this generation — they even toyed with red in Europe at times.

It all feels very consistent between the PS Vita and PS4 now. Good stuff.



JavierYHL said:

if only FF15 comes sooner...would love to play that game as my first game for ps4



ScreamAimFire99 said:

So does this confirm that the Pulse Elite Headsets work with the PS4? Because they are displayed right next to it.



Hokage17 said:

Yeah I'm glad Sony's switching to the Blue. That old Spiderman 3 theme the PS3 launched under got old fast. It would also be cool if they made a Blue version of PS4 like the one they have for the PS3 super slim. It adds a really nice touch.



Hokage17 said:

If I were Sony I would use the retail presence to help market the Playstation Eye. What better way to show people how cool it is than to let them experience it for themselves? By it costing only $60 bucks, that makes it easy to pick one up.



irken004 said:

Yet I doubt any stores around me like target or gamestop will use this design.



7Vita said:

Pfft who cares I'm getting an XBone on launch.


Just kidding you guys



DoublezZ01 said:

Sweetness! !! This really screams the future of Playstation! !!!! =,) Its so beautiful!!!



rjejr said:

I thought that first paragraph was a WiiU dis until you thru the Vita under the bus.
Nintendo does an awesome job w/ 3Ds displays -the Luigi Mansion one and now the summer one but the WiiU is just plain white. Well exceot now it has a huge colorful Animal Crossing ad, which would be great if it were s WiiU gsme and not a 3DS game.

I've always liked the ps3 kiosk, and the Vita is chic black. At least they both play demoes.



JaxonH said:

@JavierYHL Does anyone have an idea of when FF15 should be releasing? It wasn't listed in the launch window, and with the summer usually serving as a drought period for all platforms, I'm thinking fall 2014 would be the absolute soonest it will hit the market.



JaxonH said:

@rjejr The retail presence of Vita and Wii U at my local Gamestop is pretty anemic, with both systems being crammed at opposite ends of a wall, with only a handful of games on display. Because of how narrow the section for Wii U is, they even had to line up about 12 recent releases like used games are, side by side with the spines of the case being the only visible part. They really should give both Wii U and Vita more shelf space, especially with all the new releases coming this fall. It would help both consoles sell better and draw more attention. It's a shame because I love my Vita and my Wii U, they are both really impressive and amazing systems, and I hate seeing a good gaming system down in a rut. Equal opportunity gaming all the way, we don't discriminate here!



charlesnarles said:

I'm always surprised when people say the demo area design is important/related to sales. ...although, the PS2s at Target with demo discs were super popular... But just the design of the area in which they show said demos? Are you even looking at it really, or are you watching the new game you're excited about and had to wait to play? I like blue, of course, but I also like green or purple or orange or any color with which they choose for PS4 to be accented. =1



rjejr said:

@JaxonH - you own both of those? That's nuts.

I was thinking more Target displays than GS but it does concern me. All the Nintendo fans keep saying the WiiU will sell great once Kart and Smash come out next year. Well it wont if nobody can find them. Xbox1 and PS4 displays will be huge. And I can only imagine how much space Disney Infinity will consume - Skylandrrs already has an entire aisle. Just who will see a WiiU? Amason doesnt sell it, whos next?



JaxonH said:

@rjejr Exactly. Although there hasn't been much of a pulse gamewise for the first half of 2013. So hopefully with a busy lineup of 1st party titles they'll have more to show off and sell, which will take up more shelf real estate. Plus promotions for a lot of those games coming in fall will be pretty huge I imagine- I think we'll start seeing a larger presence once the games start hitting shelves. Amazon is still selling the console, I'm not sure where you heard that from? But anyways, as for the Vita it will need A) a serious price cut on memory cards. I still haven't bought a 32gb card because I refuse to pay $100, I'll do $59 tops, and even that's pushing it imo. It will also need B) several big hitting titles in a short time frame- I'm not sure if just Killzone is going to cut it. Still don't have release dates for the remakes of FFX or God of War, and although they're not new games, they're very popular and will certainly help draw attention. I'd like to see both Vita and Wii U start shifting a respectable number of units by mid-2014, as this will draw in more 3rd party support... Developers and retailers should do their part and pony up support of these 2 platforms- a lot of games on offer with a sizeable retail presence is what convinces the masses to buy a system. More games and a larger retail presence will surely help.



rjejr said:

@JaxonH - Amazon itself has NEVER sold the WiiU. You can get it thru 3rd parties but you can't find it as "Ships from and sold by". Well in the US, where I am. I've never actually checked overseas.

And I don't think it's just semantics, so many 3rd parties offer rip off prices that I'm sure some people will not buy from them.



jgrangervikings1 said:

Ummm...kinda looks like the Vita section at GameStop now, only not as dusty. I like the blue's cool...which makes sense as blue is a cool color.



JaxonH said:

@rjejr I see what you're saying, Amazon themselves do not actually sell it, but rather 3rd parties through Amazon. Yes, you are correct. I actually never knew this until you brought it up, but after some research on the subject, apparently Amazon never did stock the Wii U, nor do they stock and sell any other Nintendo hardware, such as the 3DS or DS. So while this could prove problematic, it's not necessarily a bellwether that should be used to forecast the console's wellbeing.

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