Retail presence may be the unsung element of video game marketing, but it’s massively important. Any system that occupies the dusty corner of your local electronics store is unlikely to make the best first impression – just talk to the PlayStation Vita about that. Fortunately, platform holder Sony has bigger plans for the PlayStation 4, revealing these incredible display stands.
The fittings – which are more likely to pop up in specialist retailers than supermarkets – include space for consoles, chart games, and digital download vouchers. There’s even room for a television running the latest trailers – we recommend that shops just play footage of inFAMOUS: Second Son on loop to stir up consumer interest.
It all looks rather swish, doesn’t it? Did we mention that we love the shade of blue, too?