Since stepping into the big office at Sony Corp, Kaz Hirai’s presence has been diminished across the gaming division. The former PlayStation president now has much bigger fish to fry than petty console disputes, such as the health of a stumbling corporation. Fortunately, the executive’s not been wasting his time playing Ridge Racer over the past 12 months.
In the video below, the likeable businessman outlines some of his efforts to turn the company around, including visiting the firm’s global divisions, speaking with consumers, and pushing the ideal of a unified organisation. For as cheesy as the footage is, Hirai does inspire confidence that he knows what he’s doing – and that’s evidenced by the fact that Sony actually turned a profit for the first time in eons earlier this year.