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Sony: We're in a Much Better Position with PS4 than with PS3

Posted by Sammy Barker

Company is confident coming out of E3

Sony’s been eager to iterate in recent weeks that it’s still got its work cut out with the PlayStation 4, but in the wake of sell outs at North American retailer GameStop, the company is understandably feeling pretty bullish about its next generation console. Speaking candidly with CNN earlier this week, SCEA president Jack Tretton explained that the company is in a much better position than with the PlayStation 3.

“There are a couple of key factors [for that],” he explained. “We came to market later than what proved to be a formidable competitor in the Xbox 360, and that won't happen this time around. We came to market at $599, and that's obviously not going to happen this time around. In spite of all of that, we went on to sell 70 million units. There were a lot of lessons learned. I really relish the opportunity to come to market in a timely way at $399.”

Tretton also responded to the recurring narrative that Sony adapted its vision in response to the Xbox One. “There's some conjecture out there that you're putting stuff up and pulling stuff down five minutes before the [E3 press conference] doors open,” he continued. “It just doesn't work that way. You've got to execute against a strategy. If you start second-guessing and looking over your shoulder, you open yourself up to mistakes.”

Microsoft has been scrambling ever since the PS4’s unveiling in February, but it seems like Sony has a very clear vision. It still remains to be seen whether that strategy will propel the platform to the top of the hardware charts, but the signs are certainly looking positive. As the company itself has admitted, though, there’s still a long way to go.

[via tech.fortune.cnn.com]

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User Comments (6)

ViciousDS

#1

ViciousDS said:

it's true, and honestly I wouldn't have doubted if Sony actually had 2 main concepts of console in mind so they wouldn't have to back pedal anything. One with DRM and another without one.

Also they truly are coming in at the exact same time as the X1.............with the PS3 now having outsold the xbox 360 finally at the end of the cycle it truly does put pressure on Microsoft this time. Microsoft doesn't get the nice year gap between the 2 console releases.

I think the PS3 now has 300k-400k more consoles sold overall than the X360......if its truly going the way I see it, The PS4 should by the end of this generation (with the worlds best first party studios in my opinion ever assembled) be like what the PS2 was to the Xbox..........

rjejr

#2

rjejr said:

PS3 may end up w/ a few more sales over Xbox360 w/ its upcoming line-up, even if GTA5 is multiplat, Beyond 2 Souls and GT6 are exclusives, and Im sure hardware numbers for Last of Us havent bern counted or announced yet.

Right now I see the PS3 - with whatever holiday price drop may be looming - as the biggest factor against the PS4, while WiiU cries in corner, Xbox360 dies and people try to decipher the X1 price and DRM situation.

Tretton hit it though w/ his timing and price comments, Usually those guys jyst say stuff like - we'll sell more b/c we're better - corporate speak.

charlesnarles

#3

charlesnarles said:

@rjejr that's a good point. Eksbawkswun has to compete with EVERY other system, including PC. So does PS4 (and every other product ever made), but nobody anywhere would buy a 360 over a X1, let alone PS3, let alone 4. I can see 3s selling forever (PS2s are still $50), but an old Microsoft product is indeed a very undesirable way to spend your hard-earned money. And Somy isn't even close to phasing 3 out, they're advertising more now than the past several years. The games are amazing now, just compare AC1 with AC4.

Zombie_Barioth

#5

Zombie_Barioth said:

@charlesnarles
Since the only way to have PS3 backwards-compatibility is through streaming and theres a lot of people who would prefer physical copies I can see the PS3 still selling. I recall either NIS or Atlus stating their sticking to the PS3 for now too so theres that, and anyone that can't/doesn't want to plop $400 down for a console has a wealth of options.

The thing with Microsoft is a lot of their big sellers are online-multiplayer oriented and most people tend to move on to the next game with those. For a lot of people their Xbox just ends up as a Halo, Forza, ect. machine at some point.

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