Retailers around Europe started erecting 13th November release date banners for the PlayStation 4 this week, but the manufacturer has labelled the window as little more than “speculation”. German giant Media Markt was one of the first outlets to state the date, before being followed by a slew of other online stores. Thus far, Sony’s said that the next generation console will launch in North America and Europe this holiday.

With Microsoft set to deploy the Xbox One in November, we suspect that the Japanese company will try to beat its closest competitor to the punch. From where we’re sitting, 29th October looks like a good date. Assassin’s Creed IV: Black Flag and Battlefield 4 are both set to release on that day, so it would be massive if the console could accompany the banner titles.

Regardless, we suspect that the firm will wait until the last possible moment to share an official date. Given the reactionary mood of its Redmond-based counterpart, it’s not going to want to give Microsoft any opportunity to respond. When do you think that the PS4 will launch? Let us know in the comments section below.

[via playstationlifestyle.net]