News Article

Sony Will Do 'Whatever It Takes' to Release the PS4 in Europe This Year

Posted by Sammy Barker

Platform holder fears increased pressure from Microsoft

It looks like Sony has heeded our advice, and opted to prioritise Europe ahead of the launch of the PlayStation 4. CVG claims that the manufacturer has earmarked the region as one of its most important targets, and has committed to do “whatever it takes” in order to release its next generation console in the territory this year. Previously, reports had suggested that the console may get delayed until 2014 in the important area.

According to insider sources, the platform holder suspects that Microsoft may attempt to make inroads in the region with its own next generation system, and, as such, it’s unwilling to surrender the stronghold to its closest competitor. Despite some shabby treatment over the years, Europe has generally been PlayStation’s most popular territory, with the corporation moving 30 million PS3s in the area alone.

CVG notes that it’s unclear whether the PS4 will be in short supply this holiday, but that the organisation is willing to make both Europe and North America a priority over its native Japan if that should be the case. It’s a topic that we raised in a recent Talking Point, where we stated that the firm must “break tradition” and focus on the West. Thus far, the company has refused to comment on this morning’s speculation, but we sincerely hope that there’s some truth to the report.


User Comments (13)



Epic said:

Well you know the drill Sony just throw some money in the air and everything is going to come true.



InsertNameHere said:

Perfect, the new Xbox will follow in the 360's footsteps and flop massively in Japan. While Sony takes advantage and attempts to regain America and extend its reach in Europe.



get2sammyb said:

@TheRealBatman That's the hope, isn't it? I think the PS4's going to be fine in Japan, but it must hold onto continental Europe, while stealing back some of America and the UK.



rjejr said:

Do we know the Kinectbox is launching in Europe in 2013 though? Maybe Sony hasn't announced anything b/c they want to know what the competition is doing first?
The Xbox360 dominance has more to do w/ price and timing - a 1 year lead - than anything else. Launch at the same time and price and the PS4 should be fine. If Kinectbox doesn't launch in Europe until 2014, Sony doesn't need to rush the PS4.

Also, judging by all the WiiU sitting on store shelves, Sony should be able to build enough PS4 to ship some stock to Europe. I'm confident the PS4 will sell better than the WiiU, especially after the holidays, but it won't be constantly sold out. The other regions can spare some stock.



InsertNameHere said:

@get2sammyb It's a good plan and quite frankly, it has not one flaw. Sony already has upwards of 60,000 Americans watching they're every move according to Gamestop, so they just need to garner more attention with their E3 presentation. As always Europe and Japan will be their most profitable regions, so those of us over in the states will be who they're really aiming for.



get2sammyb said:

@rjejr We don't know that, but Microsoft's generally done a decent job of getting its consoles out within a reasonable timeframe, while Europe has traditionally been made to wait by Sony. I agree with you, though, the year headstart from Microsoft was a big turning point this generation, which makes this report all the more important.

I really believe that they can afford to let Japan wait. Sony will always have an advantage over Microsoft in Asia, and, unless the Wii U suddenly takes off massively, I don't really see how a 3 month delay would hurt in the East. Of course, a global launch would be ideal.



artemisthemp said:

@get2sammyb Sony should release PS4 in US, PAL, Japan, Since Japan still will buy PS4, even if they have to wait 1-4 months, while American PPL may drop PS4, if it release 1 month after 720.

And hopefully Sony won't sell EU a gimp versions of PS4 and charge more for it.




I've said it before, and I will again. i think for the most part, of those considering a next gen system, brand loyalty may win out. I know how good a gaming and entertainment experience 360's can be, but I'm really not interested in the next one. it's all swings & roundabouts at this point.



charlesnarles said:

Wow I thought everything came out in Japan first unless it was based in the West. No region locks, then? Or definitely? lol



hYdeks said:

I hope it gets back alot more of the North American crowd, and I think it will. I know alot of people that went for the 360 because it was something new, and the red ring of death really hurt peoples opinion of the 360. I use to own a 360 at first, and it died, so I was a late adopter to the PS3, but I don't think I could own another Xbox system, they keep dieing on me for some reason :s



Ginkgo said:

@Philson you are kidding right? We should not get our hopes up. Oh and expect to pay 50% more than the rest of the world, just because.

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