We considered before the Xbox One’s reveal what kind of response Sony may have planned to counter Microsoft’s moment – but it’s actually done a better job than we expected. In addition to Monday’s surprise PlayStation 4 trailer, the platform holder has also been advertising the system like mad over the past few days – and its endeavours have culminated with today’s full-page promotion in the UK newspaper the Metro.

It’s not the commercial that’s the highlight, though – it’s the date. After a paragraph of evangelising the console, the ad includes the snippet “coming 2013”. While it’s already confirmed that target in North America, it’s been a little bit coy about the system’s European release date. We’ve heard rumours that the company is willing to do “whatever it takes” to launch the platform in its most popular territory, for example, but nothing official.

Also interesting is the Champions League notice at the bottom of the image. There has been some speculation that Sony is set to air the PS4’s first commercial during tomorrow night’s final at Wembley, but we’ve yet to get confirmation of that from the platform holder itself. We wouldn’t rule it out, though.

[via twitter.com, mcvuk.com, vg247.com]