Greatness Awaits as Sony Trademarks the PS4's Marketing Slogan
Posted by Sammy Barker
Head in the clouds
It looks like ‘Greatness Awaits’ really will be the PlayStation 4’s slogan, as Siliconera has uncovered a trademark registration for the phrase filed by Sony Computer Entertainment America. Last week, the website posted a leaked script pertaining to one of the next generation console’s first commercials, which included references to both Destiny and Killzone: Shadow Fall.
With the system set to release by the end of the year in at least one territory – and Europe a priority for the platform holder – we suspect that many of the company’s marketing plans will already be in place. We’re just thankful that crying babies don’t appear to be on the agenda this time around.