Wonderbook: Book of Spells Failed to Enchant Store Shelves
Posted by Sammy Barker
Harry Potter spin-off could have sold better
Wonderbook: Book of Spells was a fine experiment that failed to cast a charm on as many consumers as Sony expected. Despite a strong marketing push in Europe, SCEUK’s Fergal Gara has admitted that the innovative title “could have sold better”, even though it did “respectively well”.
“I am encouraged that we have more titles coming and it may just take a little longer to get it to settle in consumer’s consciousness,” he said in an interview with MCV. “It was also relatively expensive if you didn’t already have a PlayStation 3 or a Move controller. But I think as people learn it’s about more titles, then that would give it some added momentum.”
Marketing director Murray Pannell added that the game was an important step forward in terms of pointing the PS3 at more mainstream consumers. “From a marketing perspective, Wonderbook was an important step in becoming more family-focused as a platform,” he said. “That is not an easy job to do and can take years to achieve.”
Asked if the casual theme would persist throughout the coming year, Pannell continued: “We don’t want to step away from the good work we have done on Wonderbook. Family, kids, broader consumers, however you want to define it, is somewhere where we want the PlayStation brand.”
The next Wonderbook compatible game is detective title Wonderbook: Diggs Nightcrawler, which is due out in May. Are you still itching for more experiences on the platform or do you think that it’s run its course? Let us know in the comments section below.