News Article

Sony: "We Have to Do a Better Job of Promoting the PS Vita"

Posted by Sammy Barker

Well, duh

Sony slashed the PlayStation Vita’s sales forecast for the fourth time earlier today, announcing that it expects the recently released handheld and its predecessor to sell a combined 7 million units by the end of the current fiscal year. It had originally predicted that the console would surpass 16 million units during the same period, forcing the company to admit that it “needs to do a better job of promoting” the console.

“Gaming business software is the name of the game,” chief financial officer Masaru Kato explained during the firm’s earnings call earlier today, adding that the organisation is putting a lot of resources into ensuring that third-party publishers release “more attractive software” for the machine.

He added: “The other thing, well, marketing, pricing of the product, I cannot talk about pricing of this platform, but those are the things that we are looking into to improve our profitability in the mobile handheld gaming business.”

Contrary to popular opinion, the Vita actually has quite a strong line-up ahead of it, with Soul Sacrifice, Tearaway, and Killzone: Mercenary all particular highlights. The problem, however, is quantity. The system simply needs more releases – but with hardware sales as disappointing as they are, we can’t imagine that convincing publishers to inflate the catalogue is going to be easy.


User Comments (23)



moomoo said:

Generally speaking, a strong line-up consists of both quality and quantity. Like the Dreamcast.
/goes and cries in corner



Epic said:

After 1 year now they notice they need to do a better job promoting Vita. -_-
Anyway I hope they can find a way to save the Vita they should try to make a new ratchet and clank or something. I can't still believe that with the PS+ Insta Game Collection and Cross Buy they aren't still getting profit from it.



divinelite said:

Guess the main problem of vita is the memory card, if just its cheaper it will definitely sell better

Games are good enough, but I'm afraid about vita future in developer's eyes



hamispink said:

Lower the price to increase sales, entice third party publishers to the device with the larger audience and some form of ps4 software interaction, aggressively advertise Playstation plus next to Xbox live(which will help both vita and ps3/ps4). Do this for two years, and at the end of that?. . .Profit!
I think it's pretty simple



ShogunRok said:

@divinelite I'd definitely agree that one of the big hurdles for the Vita are the memory cards and their costs. They've had a few drops in price here and there but... it just seems very expensive for anyone thinking about buying the system.



charlesnarles said:

Everyone's pissed cause they know Vitas have 3g remote play hidden somewhere deep inside. I swear Xbox is gonna come out with it first... No, I have faith in the Vita as a piece of hardware, and I'm excited about future soft/firmware updates. These things take time; read a weird virtual story to your kids while you wait.



Zombie_Barioth said:

More games would help but so would more pick up and playable games. Uncharted and Killzone are great but those are games people want to sit down for an hour or so and immerse themselves in not play for a couple minutes at a time. They don't need to be really short they just need to be made for being picked up and put down at any time, I'm talking about the actual game here not the console's ability to pause the game at any time.



SammyOfMobius said:

Geez just pice cut it already. Look how 3DS is doing since its price cut. That means more third party support due to more sales and more third party support means success.



Squiggle55 said:

I'm with Zombie here. I'll pick up the occasional blockbuster like Killzone and Tearaway, but what I REALLY want is more PSN games. I'm not gonna lie, the most fun I had on my Vita might have been working on the platinum trophy for Motorstorm RC. I want to be drowned in good PSN games. Things like Puzzle Quest, Might & Magic Clash of Heroes, Fat Princess. Quirky things like Costume Quest. That's probably just me though.



Gamer83 said:


Sony needs to give them incentive to jump on though. So do something (a price cut on the system and memory cards) to get the system selling better or open the checkbook and pay to get certain franchises on it. In Japan they'd go nuts over Monster Hunter and FF and RE would have big appeal in all regions. And I don't know about anybody else but I'd love a portable version of Deus Ex whether it be a port of Human Revolution with all the DLC or a brand new entry.



Sanquine said:

LOL Sony is sometimes so stupid. Their exclusives sell poor in comparison to microsoft and nintendo because there advertisement sucks!



get2sammyb said:

I think the sales news about Assassin's Creed III: Liberation is positive news. Clearly part of the negotiations with third-parties will be: "You make us a great game, and we'll bundle and advertise the crap out of it." Which seemed to work for Call of Duty and Assassin's Creed. Granted, neither of them were necessarily the best Vita games last year, but I imagine that they were easily the best selling.

Agree on the topic of more PSN games, though.



rjejr said:

If by promotion they mean get the word out about the system, well I think everybody knows about the system. Here's what they know:

1. It's really expensive for a handheld portable gaming system (OMG it's $249, I thought it was $199 like a 7" tablet, Sony is nuts)
2. The specialized memory cards are astronomically expensive compared to Micro SD (SD 16GB $10 32GB $20 Sony 16GB $45 32GB $90 R U Freakin' kiddin me!!)

What Sony needs to do is un-promote the system.



Jaz007 said:

I think putting at least a 4GB memory card with every system would be a good idea. I might not have my vita if it hadn't come with one.



AVahne said:

And drop the prices of your memory cards by at least 2/3 of their current price. Still more expensive than SD cards, but Sony loves being more expensive. Even if they bundle a 4 GB memory card, it's not going to cut it for some people. PSO2 look to be weighing a little over 4 GB at the moment for the Vita version, so at least an 8 GB will be mandatory for those who want to play. Though since 8 GB cards are so pretty much kills the "Free-to-Play" factor of PSO2 on Vita.



FullbringIchigo said:

i'll agree with that the vita is a great piece of kit but you do need to sort some things out first: cut the prices of the memory cards or let third party manufactures make them as well they are far too expensive

second: you need to get some killer third party games on there the vitas third party support pales in comparison the 3DS

and finally i think that the vita should be a bit bigger it's nice as it is but can ache your hands after a while i think a size increase would make it easier to handle, not to much of a increase mind just a little



Hetsumani said:

I think one of the best thing they did to promote the Vita was giving "free" games for PS+ members, even if we did not own a Vita already, that made me start saving up for one.



Dambuster said:

I've been saying this for a year, if you don't read gaming media you will have no idea what vita is and what it can do, the same goes for playstation plus, if it had some decent tv ads showing games and features and not a bloke running up a beech it would sell more. Sony have given us every thing gamers asked for in a portable but there not pushing it!
Hopefully on feb 20th they will show what vita can do with ps4. Crazy idea but hopefully you will get a vita in the ps4 box, more vita's out there = more people buying games = more money = more devs willing to make games for it!



Zombie_Barioth said:

@Dambuster I think you nailed it, most of Sony's adds are either too vague or don't try to show consumers why they need a Vita. Most of the core market knows what it is but thats it and only advertising as a portable console doesn't help. Having your favorite games on the go is great but this isn't the late 80s/90s where most games are already built for short bursts, they need to either show what sets a game like Uncharted: Golden Abyss from the console versions or advertise other games with a broader appeal. I bet most people don't even know there are lots of cheap pick up and play games on PSN.

A Vita/PS4 bundle would make for an interesting deluxe edition, no idea how they'd pull it of without either raising the price or taking a hit themselves though.

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