Oh, it’s on. Following Microsoft’s less than savoury comments regarding the PlayStation 3’s entertainment options yesterday, Sony has launched a brand new batch of text advertisements blatantly mocking its closest competitor. One commercial takes a direct swipe at the Xbox 360’s prolific ‘Jump In’ campaign, telling consumers to ‘Jump Out’ instead. “PlayStation changes gaming,” the remainder of the strap line reads, before pointing to the company’s widely publicised 20th February press conference.

Another promotion takes a jab at both Microsoft and Nintendo’s casual focus: “Yoga isn’t gaming,” it reads. “Find out what PlayStation’s got on 20th February.” The message insinuates that the company will focus its upcoming event on core games, which should delight the majority of you. All will be revealed in less than five days.

[via twitter.com]