Ever since Sony promised to show us a glimpse of the future, Microsoft has been uncharacteristically quiet. However, in an interview with MCV published earlier today, Xbox UK executive Jon Grimes has suggested that most consumers won’t even know what’s announced during PlayStation’s upcoming 20th February event.

“Whatever gets announced on February 20th, the majority of consumers in the UK won’t know,” he said. “They’ll still want to buy the devices out there. Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it’s also important to remember who is buying right now.”

While we do understand the perspective that Grimes is coming from, we think he’s overlooking the spectacle of this event. Assuming the PlayStation 4 is announced, it will make mainstream news, and it will have a bigger impact on the market than the executive is giving credit. Microsoft is well known for its MTV reveal events, so perhaps a live-streamed press conference is considered small-time in the platform holder’s eyes.

Regardless, the insinuation that Sony has lost sight of the existing market is bizarre. You only need to look at the PS3’s release schedule in comparison to the Xbox 360’s to see which console is more relevant at the moment.

[via mcvuk.com, vg247.com]