Square Enix: Sleeping Dogs Could Become One of Our Strongest Brands
Posted by Sammy Barker
Pork buns all around
Contrary to popular opinion, Square Enix’s excellent Asian crime drama Sleeping Dogs is selling very well. Speaking during a financial briefing earlier this week, the publisher’s president Yoichi Wada admitted that the company may have had unreasonably high expectations for the title – but that doesn’t mean that it's performing poorly.
“At the announcement of forecast revisions last week, we talked about Sleeping Dogs as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales,” he explained.
“Let me clarify that Sleeping Dogs is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the first six month period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales.”
Wada continued that he is confident Sleeping Dogs will become one of the publisher’s strongest brands in the future, which is music to our ears. We loved the original title, so we’re eager to see developer United Front Games get another shot at the franchise – preferably on next-generation hardware.