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Square Enix: Sleeping Dogs Could Become One of Our Strongest Brands

Posted by Sammy Barker

Pork buns all around

Contrary to popular opinion, Square Enix’s excellent Asian crime drama Sleeping Dogs is selling very well. Speaking during a financial briefing earlier this week, the publisher’s president Yoichi Wada admitted that the company may have had unreasonably high expectations for the title – but that doesn’t mean that it's performing poorly.

“At the announcement of forecast revisions last week, we talked about Sleeping Dogs as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales,” he explained.

“Let me clarify that Sleeping Dogs is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the first six month period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales.”

Wada continued that he is confident Sleeping Dogs will become one of the publisher’s strongest brands in the future, which is music to our ears. We loved the original title, so we’re eager to see developer United Front Games get another shot at the franchise – preferably on next-generation hardware.


Game Screenshots

User Comments (6)



Splat said:

I loved it and recommend it to every gamer I know. The gameplay is just a blast and I really enjoyed the setting as well. The hand to hand combat which I know they "borrowed" from the Batman games was just so satisfying.



hamispink said:

This is good to hear, I still plan on picking the game up at some point when I have some free time this summer( A.K.A. probably never)



Ginkgo said:

I laughed out loud more with this game then anything else I have played. It's fantastic. Driving was always a pleasure. I would love them to do a sequel and push the whole thing even further.

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