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Sony: Sackboy Is Becoming a PlayStation Icon

Posted by Sammy Barker


As the PlayStation 3 gets cheaper, Sony is banking on its mainstream characters to make the console more appealing to casual gamers and kids. One recognisable figure who’s quickly becoming the spear-head for that strategy is Sackboy. The burlap buccaneer has already appeared in two titles this year – LittleBigPlanet Vita and LittleBigPlanet Karting – with a final cameo set to occur at the end of the month via PlayStation All-Stars Battle Royale. With such a focus on the loveable soft toy, the platform holder can’t help but agree that the character is becoming something of an icon for the PlayStation brand.

"He's fast becoming an iconic mascot for Sony,” admitted Sony XDev Europe’s Tom O’Connor in an interview with “That's what we're really happy about. Sackboy's almost bigger than the brand. People know who Sackboy is but they might not have played the game. They've seen him in stores as plush dolls and merchandise.”

Despite the popularity of the character, and the frequency of recent releases, Sony is aware that it can’t overuse the protagonist. "We'll always be very careful," O’Connor added. "We're not going to start putting him all over the place. And it has to be quality titles as well. We're very protective of him still. We only want him in quality games."

Across the first three titles in the series – LittleBigPlanet, LittleBigPlanet PSP, and LittleBigPlanet 2 – Sackboy has sold 8.5 million games. Furthermore, the series has an average Metacritic rating of 91 thus far. It looks like LittleBigPlanet Karting’s going to pull that tally down a touch, but the consistent quality across multiple releases is still staggering.

For plenty more about Sony’s plans for the popular character, point your browser towards In the meantime, let us know whether you think the adorable icon deserves a rest in the comments section below.


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User Comments (10)



rjejr said:

And besides that there are a large number of Sackboy toy toys in Toys R Us. Not as many as Angry Birds but more than Kratos, Sweet Tooth or Drake.



SammyOfMobius said:

No duh Sony. Keep it up and maybe he'll best Mario in popularity. LBP Vita was a great start, as well as the first two.



SilentJ said:

My dad isn't a gamer but even he likes Sackboy. He wanted me to give him the Sackboy plush that came with the LBP2 collector's edition.



hYdeks said:

@Ginkgo agreed!!! Sackboy is awesome, Sony should just say "it's official! we made sackboy are maskot!!" cause it would make sense. points to my icon even when he's dressed like kratos he's awesome as lol



SammyOfMobius said:

Yeah! LittleBigPlanet has all these new ideas while Mario now is only known for recycling ideas! Though Mario is still great, LittleBigPlanet has better ideas!



irken004 said:

Sackboy's pretty synonymous with Sony now, so having him as a mascot might not be bad. But I've been on a Killzone high lately so maybe i'm speaking crazy



get2sammyb said:

@hydeks I think the reason they haven't declared him as the "official" mascot is because they want a group of characters to be synonymous with the platform. Nathan Drake and Kratos are obviously the next most popular characters, but I think the Helghast rate highly too. Sackboy is obviously the universal character, though.

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