After a slew of rumours, Senior Social Media Manager Jeff Rubenstein has confirmed that he’s leaving PlayStation. Those that have been invested in the brand since the early PS3 days will know that Jeff has played an integral part in transforming the PlayStation Blog into one of the most popular gaming websites in the world. He's leaving all of that behind for a new challenge.

“I’m actually looking forward to jumping back over to the fan side of the fence. Working through my massive backlog of games, starting with The Unfinished Swan this weekend. Buying The Last of Us at a midnight launch. Actually being surprised at E3,” he wrote in a farewell post.

It’s unclear what Jeff’s next move will be, but we know that the PlayStation Blog won’t quite be the same without him. As the folks over at IGN would say, Beyond!