Andrew House has continued his rapid ascension through Sony's corporate hierarchy by being named as the new president of Sony Network Entertainment. The affable executive will replace Tim Schaaff, who is set to retire on 31st December. The former SCEE boss will juggle the role alongside his current commitments as the CEO of Sony Computer Entertainment. Meanwhile, Schaaff will retain his seat on the division's board of directors.

“Tim has been a strong leader within Sony who truly embodied the ‘One Sony’ spirit by successfully leading corporate-wide initiatives across business units since he joined,” said Sony CEO Kaz Hirai. “I thank Tim for his passion and innumerable contributions to the company.”

The Sony Network Entertainment umbrella currently houses initiatives such as the PlayStation Network and Music Unlimited. We imagine that the recently acquired Gaikai will also eventually be added to that list, which makes the decision to promote House perfectly logical.