News Article

Sony: We've Invested Significant Resources into Kevin Butler

Posted by Sammy Barker

VP of Legal

Sony has responded to reports claiming that it is suing Bridgestone and advertising agency Wildcat Creek over a commercial starring Jerry Lambert – the actor famous for portraying Kevin Butler in a slew of different PlayStation commercials. In a comment released to VentureBeat, the publisher’s senior director of corporate communications Dan Race confirmed that the company had filed a lawsuit against the aforementioned offending parties, and noted that “use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony”.

He added: “The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years.”

According to, Lambert is the president of Wildcat Creek – meaning that Sony is technically suing the actor by extension. Unsurprisingly, Race wouldn’t comment on what impact that will have on the bogus executive’s future as the face of PlayStation. We're going to go out on a limb and guess that you won't be hearing much from the sarcastic suit in the future.


User Comments (10)



hYdeks said:

It's his own fault, should have known the contract, and seriously, you didn't think touching the competition wouldn't piss Sony off?



get2sammyb said:

@hydeks Yeah, it's a difficult one. From what it sounds like Lambert was definitely in the wrong, but you can't help but feel that by suing Sony's squandered all of the investment its put into Butler anyway. I can't imagine the working relationship between the two parties will be the same again.



Squiggle55 said:

Wasn't he selling tires in the commercial? What makes them claim he was using the "Kevin Butler character"?



3Above said:

I wonder if Kevin Butler is the final boss in PS AllStars? Now he's being sued. Oh well, he wont be in Rush Hour 3.



Scrible said:

May have been wrong but was a pinch to Sony fans by saying it is confusing,I guess I amif I sick with Sony



rjejr said:

I wrote this on yesterday'a article but I'm still standing by it, and I bet the judge does as well -

"He signed a "non-compete" contract? So when did Sony start selling automobile tires?"

I've seen the commercial and I don't recall him being refered to as Kevin Butler or wearing a Sony suit or smack talking Sony. I know why Sony would sue - when you have lawyers on retainer who are getting paid by the billable hour the lawyers are going to do whatever they can, but that doesn't make it a win.



Strofan7 said:

Really hope this can be resolved somehow...I love Kevin Butler as the face of Sony and it would be a shame to see it all end. I can't help but feel Sony suing him will end this, and the "Kevin" should have known better than to be anywhere near a commercial with a rival game console included.

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