If you were getting tired of the PlayStation 3’s clunky old store-front, then we’ve got good news for you – the entire portal is getting a makeover from 17th October in Europe and 23rd October in North America. The overhauled look – announced at a London press event earlier today – will bring with it a host of new features and functionality.

First and foremost, though, content will look better than ever before. Massive interface changes will ensure that games are better promoted, and fancy new technology will allow the screen to scale to different television sizes and resolutions.

The design is built around the popular “Hero” concept, which will push popular titles like Assassin’s Creed III and FIFA 13 to the very front of the page. Content will then rotate using a carousel set-up, which will allow more titles to be highlighted on the homepage.

Functionality will also be improved. The clunky search system of old will be replaced by a new smart system which will predict what you’re looking for as you type keywords. Abbreviations and misspellings will also be covered. Sony promises that the search functionality will get even better over time.

In addition to the search improvements, content filtering options will be enhanced as well. You’ll now be able to arrange content by price, genre and even peripheral support. So, if you’re looking for PlayStation Move first-person shooters under £9.99 – you’ll be able to do that.

Finally, content for popular titles will now be grouped, allowing you to access all of the DLC, demos and videos for a single franchise or game in one place. The movie section of the PlayStation Store will follow a similar format.

We’ve embedded a few screenshots below. Let us know what you think in the comments section.

[via vg247.com, thesixthaxis.com, computerandvideogames.com]