News Article

Analysts: PlayStation 3 Price-Cut Unlikely to Occur This Year

Posted by Sammy Barker

Stating the obvious

Many of us expected a price-cut when Sony announced the PlayStation 3 Super Slim at the Tokyo Game Show earlier this year – but that didn’t happen. In fact, the platform holder actually raised the price of its premium console in a number of regions. Analysts believe that’s where the system’s price-tag will stay, despite increased pressure from discounted Nintendo and Microsoft bundles.

“Sony dropped their console prices $50 in 3Q11 so I don’t expect another price cut this holiday season,” IDC Research’s Lewis Ward hypothesised in an interview with GamesIndustry.biz. “I don’t think Sony will have terrible game sales results this holiday season but I also won’t be surprised if they come in third when it’s all said and done.”

Meanwhile, DWR Research’s PJ McNealy pondered what impact a PS3 price-cut would actually have. “The fundamental question for Sony right now is how many incremental PS3 units could they sell at this point in the cycle if they cut price now? My opinion is that it likely wouldn’t have a big impact for Sony this calendar year,” he said. “Sony is trying to minimize losses right now after posting terrible financial results in the past year. I think the solutions for them right now are more focused on [the Super Slim] PS3 with bundles.”

EEDAR’s Jesse Divnich agreed that the platform holder will focus on bundles this holiday. "It is clear that all the current generation consoles are getting a little long in the tooth and unfortunately releasing new models or upgrades is not as strong a motivator as in prior years,” he explained. “Both Microsoft and Sony will be aggressive on their holiday promotions. I am sure Sony is adequately prepared with proper discounted bundles.”

National Capital Alliance’s Mike Hickey added that if the company drops the price of the PS3 now, it may need to do the same again ahead of the PlayStation 4, which is expected next year. “If they cut the price now, they’ll just have to cut it again when they announce PS4," he said. "So maybe they are thinking, ‘Let’s limp this through until the announcement’ and then they’ll do the next price cut similar to what Nintendo did with Wii in front of Wii U.”

Would you like to see the PlayStation 3 get a price-cut this Christmas, or are you waiting to see what bundles Sony has in the pipeline? Let us know in the comments section below.

[via gamesindustry.biz]

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User Comments (4)

rjejr

#1

rjejr said:

“The fundamental question for Sony right now is how many incremental PS3 units could they sell at this point in the cycle if they cut price now?

This is the exact thing I was wondering when Nintendo cut the Wii price from $149 to $129 - what's the point? Who's waiting for that new $129 price who wasn't buying at the old $149 price?

I think Sony right now in comparison to the Xbox 360 and WiiU prices is fine, and there's no point in worrying about the Wii price, that system is dead dead dead. Right now I think Sony needs to focus on selling Vita systems, the PS3 is on it's last legs and the price cut should wait until spring, at it's current price it's still a better value than the new WiiU or old Xbox360.

I'm currently looking into buying an Xbox 360 Kinect bundle b/c $200 looks about right and the WiiU at $349 - which I'ld much rather have - looks too expensive. But the 4GB Xbox360 needs extra storage, and Live needs a yearly fee, and the games aren't very compelling as I have no use for Halo or Gears (the system is more for my kids). So the PS3 should still sell in whatever bundles and whatever prices Sony has lined up for the holidays.

Zombie_Barioth

#3

Zombie_Barioth said:

@rjejr
Thats what I was thinking too. The only thing I can see is people like you that don't have one of them and are looking for a more affordable alternative for whatever reason. Funny I was actually looking at the Xbox 360 for the same reason as you.

JayMiller1988

#4

JayMiller1988 said:

The PS3 price is fine, the Vita price on the other hand...

I'd rather the PS3 price get cut after PS4 which I'm hoping is preferably coming out next year.

Vita's library is only now starting to shine, and with ACIII: Liberation coming out this December, this holiday would be awesome for a Vita price cut.

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