Ubisoft's Going to Spend £4m Marketing Assassin's Creed III
Posted by Sammy Barker
Money, money, money
If Ubisoft didn't spend a penny on advertisements for Assassin’s Creed III, it would still be one of the biggest games of the year. But the publisher has ambitions far beyond that – and so it’s set aside a whopping £4 million (approximately $6.5 million) to market the sequel in the UK alone.
Chatting with MCV, senior brand manager Matt Benson explained: “Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game. Our spend is in excess of £4 million across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.”
We imagine Sony will be contributing towards that figure, considering the Assassin’s Creed franchise has typically been marketed as a PlayStation brand. Will it be enough to outmuscle Call of Duty: Black Ops 2 this Christmas? We reckon it’s going to be very close.