News Article

Sony Patents Interactive Commercials for PlayStation

Posted by Sammy Barker

Uh oh

The next time you criticise the Xbox 360’s dashboard for being inundated with advertisements, you might want to stop and count your blessings. Sony has patented a new interactive commercial scheme that shows users playing branded mini-games on PlayStation consoles.

The patent flags the DualShock 3 controller, PlayStation Move motion controller and PlayStation Eye as potential input devices.

“A media player coupled to the broadcast or streaming media source identifies the existence of the interactive segment and presents the user with an enhanced and interactive mini-game commercial that can be played with other ‘viewers’ in a common or disperse demographic,” reads the patent.

We can imagine a group of marketing executives being really proud of this idea, and it would probably work if all of the games were exceptional. But imagine being forced to play through an awful platformer or puzzle mini-game just to conclude a commercial. Gross, huh?

Thankfully, patents almost never become a reality.


User Comments (4)




This is purile. What a horrible way to advertise.

I'm not against ad's, it's useful, and I'd be a liar if I pretended not to be an avid consumer and buyer of stuff! But this would feel more like intrusion.

The only situation I'd accept this sort of advertising would be in a free demo or PSN freebies etc. Not for a game or in the front end of a console I'd paid for.



get2sammyb said:

@KALofKRYPTON I reckon if it was optional in something like PlayStation Home, or, like you say, free downloads on PSN, that would be fine. But yeah, I agree — being forced to do this stuff is a big no.



ThreadShadow said:

If it's just a seperate "channel' so to speak sitting on the xmb somewhere, fine, I guess, but if this is interupting me while sitting on the xmb or while playing games, watching trailers etc. forget it.

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