Yoshida: PlayStation 3 Targeting Families This Christmas
Posted by Sammy Barker
Shuhei Yoshida, the lovable executive at the helm of Sony’s Worldwide Studios, has finally confirmed what we predicted earlier in the year: that PlayStation 3 is going mainstream this Christmas.
Chatting with Game Informer magazine [via Gaming Everything], the executive explained that the company’s focusing heavily on family-friendly titles this fall.
We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at.
Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great line-up this holiday to complement third parties’ big core games.
While we’re sure there’ll be a lot of people eager to complain, we're actually quite excited about this year's first-party line-up. It’s refreshing to have a slew of light-hearted titles on the horizon, and the best thing about Sony’s offering is that, while it’s family-friendly, it should resonate with core gamers too. The likes of Sly Cooper: Thieves in Time, LittleBigPlanet Karting and PlayStation All-Stars Battle Royale all have crossover appeal.
If the PlayStation 3 really is poised to drop beneath £100 this year, then Sony could be on the verge of a very successful holiday period. What do you think of the PS3's fall line-up?