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Yoshida: PlayStation 3 Targeting Families This Christmas

Posted by Sammy Barker

Casual content

Shuhei Yoshida, the lovable executive at the helm of Sony’s Worldwide Studios, has finally confirmed what we predicted earlier in the year: that PlayStation 3 is going mainstream this Christmas.

Chatting with Game Informer magazine [via Gaming Everything], the executive explained that the company’s focusing heavily on family-friendly titles this fall.

He said:

We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at.

Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great line-up this holiday to complement third parties’ big core games.

While we’re sure there’ll be a lot of people eager to complain, we're actually quite excited about this year's first-party line-up. It’s refreshing to have a slew of light-hearted titles on the horizon, and the best thing about Sony’s offering is that, while it’s family-friendly, it should resonate with core gamers too. The likes of Sly Cooper: Thieves in Time, LittleBigPlanet Karting and PlayStation All-Stars Battle Royale all have crossover appeal.

If the PlayStation 3 really is poised to drop beneath £100 this year, then Sony could be on the verge of a very successful holiday period. What do you think of the PS3's fall line-up?


User Comments (2)



rjejr said:

Funny, during E3 I thought just the opposite with the focus on AC3, GoW and Last of Us (Wonderbook doesnt count as anything other than a Harry Potter gimmick). After E3 was over I watched one of those compilation videos and realized with those 3 games you mentioned there really are games for the family. Don't know if I need them as I already have 2 similar games on the Wii, but the Wii looks barren this year so I'll probably pick them up during a 2 fer 1 sale. Santa has to leave SOMETHING under the tree. (It was supposed to be a WiiU but Santa looked at the launch line-up and said "maybe next year")



Stuffgamer1 said:

@rjejr: With only one of those three titles actually releasing this year...and it's the third-party, multi-system one...yeah.

But it's funny; when Sony says they're aiming for a more casual audience, they somehow manage to do a better job interesting the core market than Nintendo does with a similar strategy.

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