It turns out there is a sizeable audience for niche titles. Sony has announced that the brilliant Tokyo Jungle has already exceeded 200,000 sales in the region – a sum which is wholly unexpected for a game of its, well, unusual nature.

The figure takes into account the title’s digital and retail sales, and is correct as of 22nd June. In order to commemorate the event, Sony has released a new commercial in Japan running with the tagline, “Let’s go for 210,000!” Brilliant.

You can catch the spot below. Tokyo Jungle has been confirmed for Western release.