We feel stupid for buying into Yosuke Hayashi’s lip-service about elevating Dead or Alive 5’s image now. The Team Ninja executive claimed earlier in the year that the studio was hoping to tame the brawler’s juvenile “sex and violence” tone – and we actually believed him.

But this brand new trailer – which shows Zack leering over a group of bunny-eared girls – proves that we were completely naive. Look, we haven’t got a problem with overexposed ladies – we just can’t stand hypocrites. Either be honest about your game’s content, or don’t say anything at all.