David Perry Pushing for Core Focus with PlayStation 4
Posted by Sammy Barker
When Sony acquired cloud gaming service Gaikai for $380 million earlier this month, it also picked up a rather valuable asset in the form of the company’s founder David Perry. The industry legend (who had a hand in creating the original Earthworm Jim) is now a PlayStation employee – and he’s already looking to making an impact on the company’s plans.
Speaking with Eurogamer.net, Perry explained that he’d like to see the PlayStation 4 take a gaming-centric approach:
What I feel about PlayStation is, when I'm thinking of buying a game - I don't know how they've done it but the branding has somehow got me there - if I'm trying to find where the best version is, I just automatically go, well that would be the PlayStation version, right?
The amount of energy and money and branding and whatever they've done to get me there, don't lose that. That's so valuable. Don't lose that. Let's double down on that.
Perry continued that because PlayStation is such an important brand to Sony, he has a unique opportunity to present his ideas to the company's biggest decision makers. “It doesn't mean they're going to do what I say,” he cautioned. “But I can at least be heard and I hope they like what I've got to say.”
With the ink now dried on Sony and Gaikai’s deal, Perry’s next task is to do just that – to make the executives listen.
Now the deal is done, we are going to start having those conversations on what Sony wants to do. What is their strategy? It's their company now so they have to decide what exactly they want to do.
There are going to be a lot of discussions and a lot of meetings.
We probably won’t get to find out what the company decides for a while, but we’re already salivating over the possibilities. Welcome to the family, Dave.